2. What’s on the Agenda? A bit about me and e-CBD and this workshop The marketing landscape: Where we’re at Introduction to the main Social Networks and Case Studies Facebook As a network As an advertising tool Twitter YouTube LinkedIn Blogs Questions and Workshop Re-cap
32. “Word of Mouth” was the first form of marketing.And it as has ALWAYS been the mosteffective way of getting new business. People have always trusted their friends opinions…
33. Centurio, it never lets me down! Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use?
34. Word of mouth never stopped being important, but when mass media became popular last century, brands could rely on advertising to broadcast their message at the world and word of mouth didn’t seem as important to some marketers anymore…
40. Ads are everywhere. In fact, people see and hear between 1,000 and 3,000 advertising messages every day… 87,600,000 throughout their lives…
41. People still watch TV, but they flick through the ads. They read the news online instead of on paper. Recommendations and opinions for every product and service are now available on the Internet. We don’t rely on ads for information.
42. We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations (Source: Neilsen Global Trust In Advertising Survey, 2010)
43. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
44.
45. The Internet is now the largest mass-communication medium, by far…
46. 13 hours of video are uploaded to YouTube every minute
47. There are more than 133 million blogs in the world (Source: Technorati)
48. Facebook has 11 million Australian users. Half of those check Facebook at least once EVERY day
49. Every single second of every single day, Twitter’s users mention brands they LOVE and HATE. Last year Twitter grew by more than 1300% (Source: Twitter Search, Forrester Research)
50. There are millions of special interested forums in Australia. Vogue Magazine’s Australian forum is one of the biggest with 93,000 active members. The most common forum topics are product recommendations. (Source: Vogue Forums)
51.
52. 52% of consumers use telephone directories less than they did two years ago
53. 78% of consumers research a product online before making a purchase
56. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out.
57. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out. It’s, for the most part, true.
76. You are a bandEg. http://www.facebook.com/pages/Scarborough-Australia/Big-Cat-Reality/16608007646 Eg. http://www.facebook.com/thebeautifulgirls Eg. http://www.facebook.com/charlottereevesphotography
82. The people who use your product or service aren’t on FacebookEg. http://www.facebook.com/people/Casity-Sons-Plumbing/100001046460990#!/profile.php?id=100001046460990 Eg. http://www.facebook.com/pages/This-is-Handee/335394565831?v=wall
83.
84. Special Facebook-only offers (eg. http://www.facebook.com/thebeautifulgirls#!/thebeautifulgirls?v=wall&story_fbid=117063471644249)
94. Start an amusing group that people will want to join for fun and associate yourself with it (eg. http://www.facebook.com/pages/Stop-Dog-Nudity/9909344442)
95. Cross-promote. Find other similar Facebook pages and offer to tell people about them if they do the same for you.
99. Think outside the square when you’re targeting interests. People who need a wedding photographer aren’t the ones listing ‘photography’ as in interest. They’re the ones who are ‘engaged’
100. Sex sells. Use a picture and make it attention-grabbing. ‘Sexy singles attract’
101. Bid the maximum amount to ensure you get the best placement
102. Include your phone number in the ad (then you don’t have to pay for the click)
103. Have a goal for the ad - is it to get more fans? Is it to sell something?
104. More fans is often a good idea, but might not mean more money. If you’re a restaurant in Main Beach you might just want to offer a discount for mentioning the ad (for example).
105.
106.
107. Offered an incentive for people to like the brand
108. Created ads targeting fans of competitors and fashion
109. Backed it up with a campaign on Sea FM to help spread the wordResult: 500 new people to the fashion mailing list in a week
110.
111.
112. Lets people say what they’re thinking and share information in 140 characters or less
113. Is, most of the time, a complete pile of crap
135. But if you’ve got a camera, why not give it a crack?
136.
137. Market Research: Wine Library Son of Russian Immigrants starts reading blogs and forums to find out what wines people want to know about. Answers common questions, tells people to check out his site. Turns small New York bottle shop into the world’s biggest online wine store with a $48 million a year turnover.
147. Pretty much everything has been said and no-one has time to read.
148. You’re better off reading other people’s blogs and commenting on them.
149. Use Twitter instead. It’s much easier and quicker.
150.
151. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking.
152. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand)
153. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business.
154. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap
155. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter
156. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs.
157. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs. Create a community of interest around what you do. It takes time, but it’s worth it.
158. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs. Create a community of interest around what you do. It takes time, but it’s worth it. Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better off with Google Ads.
159. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs. Create a community of interest around what you do. It takes time, but it’s worth it. Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better off with Google Ads. Use LinkedIn as a networking tool. Join groups and ask questions.
160. Top 10 Small Business Social Media Marketing Tips Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking. Set up alerts for your industry (especially if no one is talking about your brand) You don’t HAVE to have a Facebook page for your business. Use Facebook advertising, it’s cheap Keep an eye on what people near you are saying on Twitter Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs. Create a community of interest around what you do. It takes time, but it’s worth it. Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better off with Google Ads. Use LinkedIn as a networking tool. Join groups and ask questions. If you’re using Facebook create a customised tab and make sure there’s a call to action.
161. Audience Question Time More Information? Want a quote on a Facebook tab? Need a social media strategy? 1300 733 088 www.e-cbd.com @mattgranfield
