This is a presentation first given to University of Newcastle Students. The purpose of the presentation was to provide an overview of what working in a PR agency was like, the different types of work possible and provides a quick overview of some of my past work.
It was intended to be very light hearted and was pitched at a very basic level.
61. Halo 3 – Xbox (UK): Modeled on blockbuster film launches, Halo 3 landed in September to enormous fanfare, mainstream anticipation and broke all preceding entertainment launch day revenue records
62.
63. Launch media push focussed on direct comparisons with the revenue set to be generated by Halo and those of blockbuster entertainment launches such as Spiderman 3 Movie and Harry Potter books