Companion slides for the talk: http://schedule.sxsw.com/2016/events/event_PP50326
With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.
Featuring Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon