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Echo conference 2010
1. Thursday, July 29, 2010 1
93% of all communication is nonverbal and we process images 60,000 times faster than text.
For 1500 Years preaching has been the primary communication platform of the
church Preach, Print, and portray can
and should be complimentary. The problem though is we as the church are still limited to the preach and print; we’re
missing tremendous opportunities to expand their impact.
People’s primary way of learning today is through seeing. The more you see, the more you know. Words are no
longer enough and people communicate visually more than ever.
2. Thursday, July 29, 2010 2
Just 3 months ago YouTube hit 104-million viewers & the viewership is double what networks have during primetime.
3. Thursday, July 29, 2010 3
We’ve gotten the questions How does one determine what is appropriate communication for a particular audience?
It was important for my church which was birthed in the Great Depression to choose a clear position and to know our
market. We found our core demo is a mix of Boomers & Generation X'. We’ve gotten the questions How does one
determine what is appropriate communication for a particular audience?
It was important for my church which was birthed in the Great Depression to choose a clear position and to know our
market. We found our core demo is a mix of Boomers & Generation X'. We found our people are coming from an
image and media driven culture when they hit our doors. Additionally we found that are people have short attention
spans and only concerned with list of our favorite coffee and the plot line of LOST. So we respected our finds and
broke away from trying to reach our people in a traditional way going through the head to get to the art, we took the
approach of what journalists and photojournalist and that is communicate to the heart in order to inspire and cause
and action.
11. Thursday, July 29, 2010 11
Everyone knows that story is important, but what this campaign did for us was put visual storytelling as core part of
our organization. Knowing what our people were consuming helped us become cultural warriors by reinterpreting
though biblical based worldview.
