4. 2010 Performance So Far
2009 & 2010 Actual
-
200,000.00
400,000.00
600,000.00
800,000.00
1,000,000.00
1,200,000.00
Jan
M
ar
M
ay
Jul
Sep
Nov
Month
Gross
2009
2010
7. Job DescriptionJob Title: Level
Job Description
JOB TITLE: MARKETING SUPPORT OFFICER Level: 2
DEPARTMENT: MARKETING
REPORTING RELATIONSHIPS-
Reports to: ANNA NG (ATTRACTIONS & EVENTS MARKETING)
Direct Reports: NA
KEY LIAISON
Internal: MARKETING MANAGER (ATTRACTIONS & EVENTS)
External: PRINTERS, WEB HOST, WEB DESIGNERS, E-MARKETING COMPANIES,
AGENCIES
OVERALL JOB
PURPOSE
WEB AND E-MARKETING REQUIREMENTS
DUTIES &
RESPONSIBILITIES
WEBSITE DEVELOPMENT, MAINTENENCE AND UPGRADE
LIASON WITH VENDORS WITH TIMELY ROLL OUT OF E-
MARKETING PROGRAMMES AND WEB UPDATES AND
DATABASE MAINTANENCE
CONCEPTUALIZE IN-HOUSE DESIGN AND EXECUTION OF
EVENT AND PROMOTION SIGNAGES
MARKETING SUPPORT FOR ON-ISLAND AND ASA BROCHURE
MAINTENANCE
ASSIST IN MARKETING COMMUNICATION OF ADHOC EVENTS
OVERSEE ADMINISTRATIVE DUTIES
KEY DECISIONS ADHERENCE TO ISLAND GRID, INSTALLATION AND UPGRADES
TO CURRENT SYSTEM, IMPLEMENTATION AND DEVELOPMENT
OF RELATED E-PROGRAMMES
DIMENSIONS THIS IS A DIRECT REPORT POSITION TO THE MANAGER
KEY RESULTS AREA
& KEY
PERFORMANCE
INDICATORS
THE NEW WEBSITE IS TESTIMONY TO A JOB WELL DONE
THE TIMELY AND UPDATED LINK TO ALL OVERSEAS PARTNERS
AND GUESTS (ISLANDER AND NET) IS CURRENT AND
GATHERING A STRONG FOLLOWING
8. Job Description
QUALIFICATIONS,
KNOWLEDGE &
EXPERIENCE
ON THE JOB TRAINING AND ON-COURSE CERTIFICATION
HAS APPLIED EXPERIENCE AND KNOW HOW RESULTING IN APPROPRIATE AND
RELEVANT ACCOMODATION OF CHANGES NECESSARY TO BRING SENTOSA’s E-
PRESENCE TO THE CURRENT GOOD STANDING IT IS AT NOW.