Slides for the presentation hosted by Nils Breitman, Intershop Enterprise Architect, during the inPulse summit 2018, and discussing the changes to the way Intershop thinks about its technical architecture, and the ones introduced in the new Commerce Suite version 7.10
4. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
4
5. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
5
7. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
7
8. Photo-based Spare Part Search and Buy
Cognitive Services Object Digitalization & AI-based Image Recognition
COMMERCE MANAGEMENT
8
9. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
9
11. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
11
13. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
13
24. Developer Marketer /
Content Editor
Developers design their front-end apps
with the modern component-based PWA
frontend architecture.
Marketers use the page editor to manage
the content, configure, and assemble the
front-end.
Decoupled CMS
24
25. TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
INTERSHOP | Synaptic Commerce® Architecture
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
25
26. Order Connector for Microsoft Dynamics 365
Microservice
Dynamics 365
Order Connector
RESTAPI
OData
Service
REST POST request
to submit an order
(JSon format)
REST GET request for
order list and for order
details (JSon format)
Create orders
Get order
history data
26
32. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
INTERSHOP PWA
32
33. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
INTERSHOP PWA
33
34. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
AZURE FUNCTION MICROSERVICE
„FIND ALTERNATIVE PRODUCTS“
INTERSHOP PWA
34
35. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
AZURE FUNCTION MICROSERVICE
„FIND ALTERNATIVE PRODUCTS“
AZURE FUNCTION PROXY AS
API GATEWAY
INTERSHOP PWA
35
37. INTERSHOP |
Cloud-first,
but not Cloud-only
Leverage Azure Cloud
technology for productivity and
flexibility, but still support other
Cloud and on-premises
deployment scenarios.
WEB SERVERS
MICROSERVICES
APP SERVERS
AZURE SQL
DATABASE
LOAD BALANCER SHARED FILE
SYSTEM
NETWORK SERVICE DISCOVERYSOLR SEARCH
AZURE ACTIVE
DIRECTORY
AZURE API
MANAGEMENT
AZURE APP SERVICES
(ANGULAR UNIVERSAL)
AZURE
FUNCTIONS
AZURE CONTAINER
SERVICE
AZURE CDN
PLANNED
ALREADY USED
NEW WITH 7.10
37
42. INTERSHOP |
All for next generation digital commerce
Cloud-first technology
stack for agility and
efficiency.
Complete best-practice
functionalities including
Intershop’s Progressive Web
App.
API Commerce for
innovative touchpoints
and a connected digital
ecosystem.
42
43. The world of commerce is changing.
Unlock your potential with the exciting possibilities
of Intershop omni-channel commerce.
Jena, Germany
Hong Kong, China
Melbourne, Australia
San Francisco, USA
Amsterdam, Netherlands
Berlin, Germany
Frankfurt, Germany
Hamburg, Germany
London, UK
Nuremberg, Germany
Paris, France
Rio de Janeiro, Brazil
Sofia, Bulgaria
Stuttgart, Germany
intershop.com
info@intershop.com
Furthermore Intershop is represented in Austria, Belgium,
China, Denmark, Finland, India, Italy, Norway, Russian
Federation, Spain, Sweden, Switzerland, and Turkey.
For a full overview, as well as for contact details please consult
our website: www.intershop.com/offices-and-subsidiaries
43