Get Leads- Search Engine Optimization SEO, Google Adwords Marketing
Social Contests, Social Commerce, Social Gamification to
1. He
He
he
/AppsMav
Facebook Marketing
/MaverickMavOz
Akash Malik
EMBA (UTS Sydney), BE (Computers)
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
He
He
he 1
All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
4. He
He
he
He
He
he 4
Disclaimer
• We have strived to be as accurate and complete as possible in the
creation of this presentation, notwithstanding the fact that we do not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in
this presentation, we assume no responsibility for errors, omissions,
or contrary interpretation of the subject matter herein. Audience is
cautioned to rely on their own judgment about their individual
circumstances to act accordingly.
• This presentation is not intended for use as a source of legal,
business, accounting or financial advice.
• All product and company names mentioned herein are trademarks or
registered trademarks of their respective owners.
5. Then
Man
is
Then
Man
is
Customer Success Story
Sydney Film Festival
50% Increase to website traffic from custom
facebook Application
6. He
He
he
He
He
he
Display & Self Manage Events, Seminars,
Courses (+ Get Social Media Viral Effect!)
17. He
He
he
He
He
he
Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…
18. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
He
He
he
He
He
he
19. The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s
He
He
he
a lot of exposure for your page from just 1 click!
He
He
he
*Source: Facebook
20. Your Business Presence within
your Consumers world
He
He
he
• Unlike a website, you are connected to your
customers and can interact with them on an ongoing
basis
• Unlike a website, when customers interact with your
page it is seen by their friends – Word of MOUSE
marketing
He
He
he
30. Your Facebook Business Page
He
He
he
• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities to your Business Page.
• It is against Facebook’s terms and conditions to
run your business using your Profile, and Facebook
may shut down your Profile if you use it for business
purposes.
He
He
he
31. Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutions’:
He
He
he
He
He
he
33. He
He
he
He
He
he
Profile-Page Relationship
• Your Profile is not seen or directly interacted-with
by your customers, and is not the ‘face’ of your
business on Facebook.
• Instead, is used for logging in to your Business
Page, making updates and changing settings.
• It is the Administrator of the Business Page.
34. He
He
he
Creating your Business’s Page
He
He
he
CCrreeaattiinngg yyoouurr BBuussiinneessss’’ss PPaaggee
35. He
He
he
He
He
he
Getting a Vanity URL
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/
38. Key Triggers- Like, Share,
Comment
•Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)
•Humour
•Ads
He
He
he
He
He
he
39. Success Factor- Roadmaps
Reach
600- 800
Fans
Reach
300
Fans
1 Status Update per
day. No Offers or
Sales Messages!
Week 2 Week 8
Week 1 Week 6
Offer
Strategy
He
He
he
N
E
X
T
He
Launch Photo
He
Voting Contest
- 3rd party app
Maverick Mav Pty Ltd he
40. He
He
he
Developing Conversation Calendar +
Creating & Posting regular status
He
He
he
updates
*
OCTOBER
Sun Mon Tue Wed Thu Fri Sat
30 1 2 3 4 5 6
7
8 9 10
11
Claim vanity
Roadmap
URL
submission
Customer
Approval
12
Initiate collateral
design
13
14 15
Share
conversation
calendar
16
Prepare Status
updates once
conversation
calendar
approved
17 18
Prepare FB Ad
campaign to
land on the
photo voting
contest
19
Apply approved
tab apps
Apply approved
collateral
Initiate FB
campaign
Begin posting
updates
20
21 22
Get ad approval
23
Email blast to
database first
200 people Offer
24
Activate Ads
Photo contest
begins
25
Thank you Email
of 200 Fans free
offer to T
database
26 27
200 Fans winner
announcement
on Facebook
28 28 30 31 1 2 3
41. Engaging with other members
and businesses
He
He
he
• Informative, fun or useful comments may get
many Likes and Replies, raising the prominence of
your comment (and hence of your business page)
• Genuine comments are appreciated, rather than
direct advertising and sales talk
• Don’t oversaturate: Make sure all posts are
worthwhile and add value to customers.
He
He
he
42. He
He
he
He
He
he
Always Ask Questions
• Ask questions (in your status updates)
43. He
He
he
He
He
he
Always Ask Questions
• Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their friends may see it on their
News Feeds
• In other words, there is the potential for social
effect – which means more exposure for your brand
or business!
44. He
He
he
He
He
he
Incite a response!
• Posting content that incites a response is key.
There are many creative ways this can be done
• For example, ‘fill in the blank’ updates, may incite
people to respond
45. He
He
he
He
He
he
Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comments
