Programmatic.IO Programmatic media buying tips by Marcus Pratt of Mediasmith

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Presentation by Marcus Pratt from Programmatic.IO 2014 conference hosted by AdExchanger in San Francisco, CA Topic was programmatic buying tips for those getting started in managin programmatic media buying

Marketing

Programmatic Tips
getting the most out of the machines
Marcus Pratt
VP, Insights & Technology
Mediasmith, Inc.
@mawkus

Identify current activities
what programmatic is on your plan?

Ways To Buy
DIY Ship an IO
Through trading
desk

What is your
best model?
In house?
Or…out house?

Define
Information
Flow
Planning Programmatic

Best of breed?
Separate platforms
per medium

Is it bad to
work with
multiple DSPs?
No,
But have a strategy

Watch out for this
Pricing models
Lack of differentiation
Service orgs masquerading as platforms
Fraud, low quality, viewability

Thank you
Marcus Pratt
VP, Insights & Technology
Mediasmith, Inc
!
mpratt@mediasmith.com
!
@mawkus

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