This document provides an overview of a transmedia story project called "The Secret Message of the Fallen Stars". It describes the plot of the story, which follows a 16-year old student named Giuspe who forces his teacher to go to Ireland to find his parents. It also mentions a short film adaptation and novelization of the first 50 pages that were released in 2011-2012. The document outlines various social media activities and marketing campaigns used to engage fans and expand the story across multiple platforms.

1. MAX GIOVAGNOLI
IL MESSAGGIO SEGRETO DELLE STELLE CADENTI
(THE SECRET MESSAGE OF THE FALLEN STARS, 2012)
A TRANSMEDIA EXPERIENCE

2. postit1 PLOT AND STORYWORLD
The story started in Rome, where Giuspe, a 16 years ADHD student, forces
his teacher April to go with him in Ireland to find his parents. A thrilling on
the road through the “Green Island”, from Dublin to the wildlife of a little
village in the northern part of the country. A clandestine drug trafficking, a
violent chase and the magic presence of an old woman, Erin, who works as
a lighthouse keeper after hers husband’s death, complete the adventures of
this unexpected, tricky duet.

3. RABBIT HOLE: THE SHORTMOVIE
IL MARE IN VENA (THE SEA IN MY VEINS, 2011)
THE MOVIE FOCUSES ON THE FIRST 50 PAGE
OF THE STORY, WITH AN ALTERNATE ENDING

4. SHORTMOVIE RELEASE
CAIRO MEDITERRANEAN LITERARY FESTIVAL (MAY, 2011)
PRESCREENING IN THE YOUNG ADULT SECTION, DURING THE “ARAB SPRING”,
AND THEN LAUNCH ON THE WEB (YOUTUBE) IN DECEMBER, 2011

5. THE NOVEL
(FEBRUARY, 2012)

6. postit1 NETWORK ACTIVITIES 1 (FEBRUARY, 2012)
SOCIAL
PLOT DRIVEN: TRAILER 1 CHARACTER DRIVEN: TRAILER 2
USER GENERATED DEMOTIVATIONAL AUTHOR PROFILE AND FANPAGE

7. SOCIALpostit1
NETWORK ACTIVITIES 2: “PLAY THE BOOK!” (MARCH, 2012)
POST IT CAMPAIGN (LAUNCHED ON FACEBOOK AND WITH TRADITIONAL POSTCARDS)
THE CAMPAIGN LAUNCHED THE FIRST “URBAN BOOK GAME” IN ITALY:
A QUEST, PLAYABLE IN TEAMS, SPREADING DIGITAL CONTENTS AND UGC CREATION

8. THE URBAN BOOK GAME:
postit1 SECRET MESSAGE OF THE FALLEN STARS (2012)
THE
CREATIVE AND LOGISTICS PARTNER: URBAN EXPERIENCE, ROME

9. postit1 READING TOUR (APRIL, 2012, THREE DATES)
THE
PERFORMING THE NOVEL & MOVIE SOUNDTRACK
HERE, WITH THE IRISH SINGER KAY MC CARTHY (ROME, APRIL 2012)

10. postit1 COMICS: “THE SECRET OF ERIN” (MAY, 2012)
THE
THE COMICS TELLS THE BACKSTORY (1984) OF THE FEMININE CHARACTER
OF THE NOVEL, ERIN, MOTHER OF GIUSPE, DURING THE IRISH TROUBLES.
THE ADVENTURE IS BASED IN MALIN HEAD AND REVEALES THE REAL
MEANING OF THE “SECRET” MESSAGE OF THE FALLEN STARS
TEXT, MAX GIOVAGNOLI - DRAWINGS, SIMONE D’ARMINI

11. postit1 PRESS & ENDORSEMENT
“Remarkable how such an advanced narrative
design is being born right here in beautiful Italy! A
lesson, and a model that is now starting to rise all
over the world” (Jeff Gomez, Avatar, Tron, Pirates
of the Caribbean, Halo, Prince of Persia).