Max Kaizen
“Money”
@CapeTown_CM
#cptcm
Hunter of Genius
@maxkaizen
Money, Creatively

for X
is there an actual problem?
Who benefits if you develop this fix?
What are you solving? Is it WORTH fixing?
VOLUNTEERS?

Go ProRead: Steven Pressfield - Turning Pro

can you find
the MILLION bucks
in the room?
thanksTinaSeelig

“Ideas are a dime a dozen.
People who can make them happen,
priceless”*
* Mary Kay Ash, lightly remixed
can you afford to be
an artist?
will you pay the price?
Earn it

be convinced
if you don’t look like you really care,
why should we?
Buy it
yourself
to be convincing
3

Demo
4
your idea in action
Craft/sketch/weld/draw a prototype.
Simulate the interaction.
Make it as tangible as possible.
show!
make a mock-up
Even if it isn’t fully
functional, or beautiful yet.
I need _____________
before I ____________

skills
love
mArket
$$.
and where the
angels rejoice

Produce!
Bias to Action.
to be anti-fragile. TINKER.
20%
invest
Ideas and ideals are not enough
learn to thrive in chaos

Perfectionism
kills cash

Be Visible & make it Easy
for People to Buy from you

Remixyou’re an original
choose wisely
fonts are (mostly) free
design and trust are entangled

Teach me
tell me something surprising
that I didn’t know

Scientific
track. test. tweak
Don’t guess. Price test.
Slay superstition.
Method
Willingness to pay + high desirability/utility + right customers

Interact
Can you draw your audience in,
by asking a question/ getting them
to do something with you?
Most pitches are rapid-fire monologues.

Priceis a signal
[what do Haitian bus drivers and wine brands know]
Sculpt how and who you serve. GOOD TASTE counts.
Measure! but BEWARE THE SUNK COST WARP.
HELP THEM WIN = you win.

Cash
FlowLet your customers be your funders

Freemium
value = price
CwF + R2B = $
ThanksMikeMasnick

Money
flows through people
don’t go it alone.
not (magical) trees
good for introverts!

I love what you’re doing...here’s my credit card.

Trade
Seriously. Don’t go it alone.
Find others whose offerings could
strengthen your soft spots.
Do-It-Together.
a
lone
genius
not zero sum
19thcenturyromance

stop googling “how to make money online”.
The Web is
evolving us
learn to earn EXPENSIVE ATTENTION

Rock the
Remix
IMPACT = REUSE
free!

statistically improbable
that someone will
STEAL your IDEA

skills
love
mArket
$$.
And where the
angels rejoice

4minutesto pitch your product/service/project.
Gasp! tough, but yes, you can.
The following 15.5 suggestions
should help you
do it in style >>
Not what you can do.
What you alone can do.
Stand Up

Don’t wait. Create.
IMPLEMENT YOUR IDEAS sooner

will you find
the MILLION bucks
in this room?
the price of peace?
courage

maxkaizen.com
the call to edventure
make it count

Shared and Licensed under Creative Commons on Flickr
by these rather excellent photographers:
Image Credits
Tarotastic http://www.flickr.com/photos/tjt195/ Slide: 4minutes
Rnout http://www.flickr.com/photos/rnout/ Slide: Solve for X
WhiteAfrican http://www.flickr.com/photos/whiteafrican/ Slide: Demo
DaveyBot http://www.flickr.com/photos/davemorris/ Slide: RealWorld
GoefTheRef http://www.flickr.com/photos/geoftheref/ Slide: Design
IgorSchwarzman http://www.flickr.com/photos/igorschwarzmann/ Slide: Team
SeanMcgrath http://www.flickr.com/photos/mcgraths/ Slide: Be Bold
Smath http://www.flickr.com/photos/smath Slide: Augmented Courage
Tarotastic http://www.flickr.com/photos/tjt195/ Slide: Judge not
thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen

Thank you Cape Town Partners | www.friendsofdesign.net