The document discusses the future of mobile tourism. It notes that 38% of children under 2 years old use mobile media. It states that businesses must follow travelers who are "mobile," not just focus on the phone. It discusses creating mobile sites and apps to engage customers. It predicts $40 billion in mobile booking in 2015. It emphasizes that mobile is about location, conversation, social media, and real-time customer intelligence.

1. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Il 38% dei bimbi < 2 anni usano Mobile Media
http://mashable.com/2013/10/28/children-under-2-mobile-media-study/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily

2. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net

3. Branding, Acquisition, Profiling, Loyalty
BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
NON è il Telefono, ma i VIAGGIATORI che sono
“MOBILE” ... e le Imprese devono seguirli

4. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Sarà il caso di realizzare un Mobile Site?

5. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Mobile APPS: un ‘dolcetto’ per il tuo Cliente

6. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
La tumultuosa diffusione dei TABLET

7. Effetto “learning curve”
BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Why apps – learning curve effect

8. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
$40 Miliardi di MOBILE Booking nel 2015

9. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
M-Commerce = “Everywhere Commerce”

10. It’s about LOCATION, it’s about CONVERSATION
BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
SOcial, LOcal, MObile

11. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Realtime Customer Intelligence

12. BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
Mobile is PEOPLE first … Technology last.

13. is NOW
Flavio Ghiringhelli, HRS
Matteo Colò, Wanderio
Sergio Cagol, TrentoRise
BIT 2014, Mobile Tourism Future – Massimo Rovelli, LUISS – @maxrovelli – maxrovelli@ecqua.net
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Mobile Tourism Future