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Digital transformation
Culture shock: a one hour
digital transformation
progamme
@maxwellstjohn
“We believe the internet is
creating a world of transparency
and personal empowerment
where authentic organisations
who create meaningful value
thrive.”
Three questions for change
1. What is your inspiring future?
Three questions for change
1. What is your inspiring future?
2. Where are you now?
Three questions for change
1. What is your inspiring future?
2. Where are you now?
3. How will you bridge the gap?
1. What is your inspiring future?
It’s 2020: what will it look like in
your organisation where digital
and social are deeply
embedded in…?
1. Tools and technology
How you work and deliver your services

2. Collaboration and engagement
How staff work together and with customers

3. Culture and structure
How you behave and how you organise

4. Purpose and meaning
How you create real, meaningful value
2. Where are you now?
Back to 2014: where are the
strengths and gaps in your
organisation’s current reality?
2. Where are you now?
Strengths

Tools and technology

Collaboration and engagement

Culture and structure

Purpose and meaning

Gaps
3. How will you bridge the gap?
1.
2.
3.
•
•
•
•
•
•

Pick one strength or gap
Pair up with someone new
Design your first initiative:
Goals – long term desired outcome
Objectives – clear and specific
Audiences – customers and needs
Activities – your big ideas
Needs – people, tech, money
What is your next best step?
Digital transformation consultancy
specialising in people and culture.
max.stjohn@nixonmcinnes.co.uk

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The One Hour Digital Transformation Programme

  • 1. Digital transformation Culture shock: a one hour digital transformation progamme @maxwellstjohn
  • 2.
  • 3.
  • 4. “We believe the internet is creating a world of transparency and personal empowerment where authentic organisations who create meaningful value thrive.”
  • 5.
  • 6.
  • 7. Three questions for change 1. What is your inspiring future?
  • 8. Three questions for change 1. What is your inspiring future? 2. Where are you now?
  • 9. Three questions for change 1. What is your inspiring future? 2. Where are you now? 3. How will you bridge the gap?
  • 10. 1. What is your inspiring future? It’s 2020: what will it look like in your organisation where digital and social are deeply embedded in…?
  • 11. 1. Tools and technology How you work and deliver your services 2. Collaboration and engagement How staff work together and with customers 3. Culture and structure How you behave and how you organise 4. Purpose and meaning How you create real, meaningful value
  • 12. 2. Where are you now? Back to 2014: where are the strengths and gaps in your organisation’s current reality?
  • 13. 2. Where are you now? Strengths Tools and technology Collaboration and engagement Culture and structure Purpose and meaning Gaps
  • 14. 3. How will you bridge the gap? 1. 2. 3. • • • • • • Pick one strength or gap Pair up with someone new Design your first initiative: Goals – long term desired outcome Objectives – clear and specific Audiences – customers and needs Activities – your big ideas Needs – people, tech, money What is your next best step?
  • 15. Digital transformation consultancy specialising in people and culture. max.stjohn@nixonmcinnes.co.uk

Editor's Notes

  1. http://www.flickr.com/photos/bcostin/2693913381/sizes/o/
  2. We need a new photo for this – charlie, tom missing
  3. If you’re not acting in line, you’ll get found out. Our lives as communicators have got much more difficult. http://www.flickr.com/photos/gsfc/8246892319/sizes/l/
  4. http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users