This is a one hour workshop delivered for the Chartered Institute of Housing's "Housing Goes Digital" #hgd14 conference. If you'd like to hear more about it, get in touch with me via Twitter @maxwellstjohn
4. “We believe the internet is
creating a world of transparency
and personal empowerment
where authentic organisations
who create meaningful value
thrive.”
8. Three questions for change
1. What is your inspiring future?
2. Where are you now?
9. Three questions for change
1. What is your inspiring future?
2. Where are you now?
3. How will you bridge the gap?
10. 1. What is your inspiring future?
It’s 2020: what will it look like in
your organisation where digital
and social are deeply
embedded in…?
11. 1. Tools and technology
How you work and deliver your services
2. Collaboration and engagement
How staff work together and with customers
3. Culture and structure
How you behave and how you organise
4. Purpose and meaning
How you create real, meaningful value
12. 2. Where are you now?
Back to 2014: where are the
strengths and gaps in your
organisation’s current reality?
13. 2. Where are you now?
Strengths
Tools and technology
Collaboration and engagement
Culture and structure
Purpose and meaning
Gaps
14. 3. How will you bridge the gap?
1.
2.
3.
•
•
•
•
•
•
Pick one strength or gap
Pair up with someone new
Design your first initiative:
Goals – long term desired outcome
Objectives – clear and specific
Audiences – customers and needs
Activities – your big ideas
Needs – people, tech, money
What is your next best step?
We need a new photo for this – charlie, tom missing
If you’re not acting in line, you’ll get found out.
Our lives as communicators have got much more difficult.
http://www.flickr.com/photos/gsfc/8246892319/sizes/l/