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The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies,[object Object],January 21, 2011,[object Object]
Presentation Overview,[object Object],Social Stats Worth Reviewing,[object Object],Leveraging Social Media Strategies,[object Object],Facebook,[object Object],Twitter ,[object Object],YouTube,[object Object],LinkedIn,[object Object],Monitoring Tools,[object Object],An Example: How Social Media Saved Farmer Ray,[object Object],Closing thoughts,[object Object]
Social: The New Search,[object Object],69% of consumers are more likely to use a local business it if has information on a social networking site.,[object Object],Gen Now (tech-savvy consumers all age groups):,[object Object],[object Object]
56% find local business info via companies’ Facebook fan pages
55% seek peer referrals & recommendations
75% are likely to use local businesses recommendedSource: “TMP Directional Marketing and 15Miles: Bridging the Gap, From Search to Sales, Local Search Usage Study” September 2010,[object Object]
Who Says Small Businesses Can’t Do Social?,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object],Step 1: Research,[object Object],Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object],Step 2: Construct a Strategy,[object Object],What are our business goals?,[object Object], What do we want social media to do for our business?,[object Object], What will we attempt to reach these goals?,[object Object], What metrics will we use to measure our success?,[object Object], What will we consider an acceptable ROI?,[object Object],Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object],Step 3: Find a Social “Brand Champion”,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object],Step 4: Identify Channels of Value,[object Object],Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies,[object Object]
Leveraging Social Media Strategies5 Tips to Success,[object Object],Step 5: Measure Properly,[object Object],Source: http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist,[object Object]
Facebook,[object Object]
Powerful Facebook Stats,[object Object],Source: http://www.facebook.com/press/info.php?statistics,[object Object]
Customers Use Facebook,[object Object]
Powerful Facebook Page,[object Object]
Facebook,[object Object],Other Ideas for Facebook,[object Object],[object Object]
 Post about local community events that pertain to your customers, industry, or business
 Ask your fans questions about what they want to see
 Update fans about businesses happenings
 Add photos from “behind the scenes,” events, or products
 Build relationships with fans by engaging with them,[object Object]
Use Twitter for Customer Service,[object Object]
More Twitter Customer Service,[object Object],[object Object],[object Object]
 Remember: Responses and posts are public – you may not convert unhappy customer, but you can positively influence first-time visitors
 Don’t delete unless spam or cannot be solvedPublic response: not accepting blame, but trying to help the customer privately,[object Object],Single negative brand mention:,[object Object]
YouTube,[object Object]
YouTube,[object Object],YouTube Videos,[object Object],[object Object]
Optimize video descriptions for target keywords
Build business YouTube channel & add videos
Pull in video to homepage and/or blog
Have video template already created with branded header and footer graphic
Submit video sitemap to Google
Videos from YouTube have a good chance of co-ranking or out-ranking news video search rankings,[object Object]
Tracking YouTube,[object Object],[object Object]
Adwords calls cost around $150 per call while the YT/Video costs about $50 per call for the same period
 The YT/Video channel continues to attract new subscribers and visitors, so it's growing and generating more calls, with the only investment being the addition of new content.,[object Object]
LinkedIn,[object Object],LinkedIn Facts,[object Object],LinkedIn has more than 90 million members in over 200 countries around the globe.,[object Object],A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.,[object Object],Executives from all Fortune 500 companies are LinkedIn members.,[object Object]
LinkedIn,[object Object],Use LinkedIn to:,[object Object],Manage the information that’s publicly available about you as professional,[object Object],Find and be introduced to potential clients, service providers, and subject experts who come recommended,[object Object],Create and collaborate on projects, gather data, share files and solve problems,[object Object],Be found for business opportunities and find potential partners,[object Object],Gain new insights from discussions with likeminded professionals in private group settings,[object Object],Discover inside connections that can help you land jobs and close deals,[object Object],Post and distribute job listings to find the best talent for your company,[object Object]
Monitoring Tools,[object Object]
search.twitter.com,[object Object]
Hootsuite,[object Object]
google.com/alerts,[object Object]

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