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Concept of Product and Brand Management By Maxwell
To how many brands did you get expose today   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B abies may be born with brands on them as they get exposed to thousands of brand names when they are in the mothers womb??? ,[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
Do not look at me you start talking….
 
 
Brands and Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Product management or Brand Management ,[object Object],[object Object]
Do not look at me you start talking….
What would we study under brand management ,[object Object],[object Object],[object Object]
Different strategeis have been used by companies to brand their products. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Do not look at me you start talking….
Brand  and Trade Marks ,[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object]
Can anything be branded? ,[object Object]
Branding in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do not look at me you start talking….
Importance of branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand leadership changes ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Brand equity ,[object Object],[object Object],[object Object]
Strategic Brand Management Process ,[object Object],[object Object],[object Object],[object Object]
Brand Management Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to expect Ohama Yang……
 

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Brand and product management