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E-commerce summary (2016)

Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"

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E-commerce summary (2016)

  1. 1. E-Commerce M. Srikulwong A Seminar in [ University of the Thai Chamber of Commerce, 2016 ]
  2. 2. Table of Contents • Definition and Statistics • Thai E-Commerce Landscape • Online Marketing • E-Payment • E-Commerce Trends
  3. 3. Statistics
  4. 4. [ we are social, 2016 ]
  5. 5. [ we are social, 2016 ]
  6. 6. [ we are social, 2016 ]
  7. 7. [ we are social, 2016 ]
  8. 8. [ we are social, 2016 ]
  9. 9. E-Commerce
  10. 10. E-commerce: Digitally enabled commercial transactions between and among organisations and individuals.
  11. 11. Types B2B B2C C2C Social Mobile Local B2G
  12. 12. Models Revenue Advertising Subscription Transaction fee Sales
 Affiliate E-tailer
 Community provider Content provider
 Portal
 Transaction broker
 Market creator
 Service provider B2C
  13. 13. Thai E-Commerce Landscape
  14. 14. Plan for Digital Thailand (2016) [ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]
  15. 15. Plan for Digital Thailand [ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]
  16. 16. Thailand E-Commerce Landscape [ ETDA, 2016 ]
  17. 17. Top 10 E-Commerce Sites in Thailand [http://www.acommerce.asia/top-10-e-commerce-sites-in-thailand/] <- Most popular doesn’t mean the most money!
  18. 18. Online Marketing
  19. 19. Online Marketing Comparison
  20. 20. Suggestion
  21. 21. E-Payment
  22. 22. Methods Debit Card Credit Card Paypal Amazon Payments Google Checkout NFC Google Wallet Bitcoin Linden Dollars in Second Life Facebook Credits
  23. 23. [https://pay.sn]
  24. 24. E-Commerce Trend
  25. 25. [ ¼ผÙูŒŒ¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น, 2015 ]
  26. 26. Trends n Expansion of social, local, and mobile e-commerce n Mobile platform begins to rival PC platform n Continued growth of cloud computing n Explosive growth in “Big Data” n E-books gain wide acceptance n Continued growth of user-generated content n The so called “Startups” (example: https://www.techinasia.com/top-funded-ecommerce-startups-in-india-2015 http://www.inc.com/bubba-page/6-ecommerce-startups-to-watch-in-2016.html) [ Laudon and Traver, 2014 ]
  27. 27. Startups and Crowdfunding A community of high- quality startups raising money and investors who invest in them [ https://en.wikipedia.org/wiki/Comparison_of_crowdfunding_services ] [https://angel.co/?ref=nav ]
  28. 28. Social Commerce Papers n Hajli and Sims, 2015. Social Commerce: The Transfer of Power from Sellers to Buyers. Technological Forecasting & Social Change, vol. 94, p.350-358. n Huang and Benyoucef, 2013. From E-Commerce to Social Commerce: A Close Look at Design Features. Electronic Commerce Research and Applications, vol. 12, p.246-259. n Huang and Benyoucef, 2015. User Preferences of Social Features on Social Commerce Websites: An Empirical Study. Technological Forecasting & Social Change, vol. 95, p.57-72.
  29. 29. References • aCommerce http://www.acommerce.asia/ • Electronic Transactions Development Agency (ETDA) https:// www.etda.or.th/ • Laudon and Traver, 2014. E-commerce. Pearson. • we are social http://wearesocial.sg • ¼ผÙู้¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น์ http://www.manager.co.th
  30. 30. This presentation accept and following: https://creativecommons.org/licenses/by-nc-nd/4.0/ Share ฀- copy and redistribute the material in any medium or format The licensor cannot revoke these freedoms as long as you follow the license terms. Attribution You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. Noncommercial You may not use the material for commercial purposes. No Derivatives If you remix, transform, or build upon the material, you may not distribute the modified material. Template designed by: M. Srikulwong

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