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The Power Of Gamification In
Your Marketing Strategy
The Power Of Gamification In Your Marketing Strategy
SO, WHAT IS GAMIFICATION?
Gamification makes life fun.
It takes borin...
The Power Of Gamification In Your Marketing Strategy
MARKETING VIA GAMIFICATION
Gamification strategies in marketing take ...
The Power Of Gamification In Your Marketing Strategy
STARBUCKS
2010
The international coffee chain was collaborating with
...
The Power Of Gamification In Your Marketing Strategy
DUOLINGO
The company behind the popular language education app has
ha...
The Power Of Gamification In Your Marketing Strategy
ARE YOU A MARKETING EXPERT ?
REGISTER FOR FREE
WWW.MBACO.COM
INFO@MBA...
The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATION
WORK FOR YOU
One of the underlying p...
The Power Of Gamification In Your Marketing Strategy
MAKING THE POWER OF GAMIFICATION
WORK FOR YOU
WHEN DEVISING YOUR OWN ...
The Power Of Gamification In Your Marketing Strategy
DON'T FORGET TO FOLLOW US
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Gamification And Marketing Strategy

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Ignore gamification at your peril. What many have dismissed as just one more buzzword promises to be one of the great marketing movements of the next few years...

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Gamification And Marketing Strategy

  1. 1. The Power Of Gamification In Your Marketing Strategy
  2. 2. The Power Of Gamification In Your Marketing Strategy SO, WHAT IS GAMIFICATION? Gamification makes life fun. It takes boring things you do every day, and injects an element of entertainment, competition or creativity. Gamification strategies turn routine behaviours into engaging experiences, and in doing so boost customers’ identification with the brand. Gamification market could be worth £5.5 billion by 2018
  3. 3. The Power Of Gamification In Your Marketing Strategy MARKETING VIA GAMIFICATION Gamification strategies in marketing take various forms. From straightforward incentives, to more complex frameworks that seek to maximise the customer’s exposure to and engagement with the product.
  4. 4. The Power Of Gamification In Your Marketing Strategy STARBUCKS 2010 The international coffee chain was collaborating with local navigation app Foursquare, offering custom badges to people who checked in at multiple locations, and giving discounts to people who became mayors of any particular store. Thus, taking a quotidian task that people would be doing anyway, and instilling it with competition and incentives, effectively turning it into a game.
  5. 5. The Power Of Gamification In Your Marketing Strategy DUOLINGO The company behind the popular language education app has harnessed the power of gamification to multiple ends. The platform offers free tuition in a number of languages, and makes its money from businesses who supply content for translation. Users translate content and vote on the accuracy of translations as part of their educational experience. Duolingo has successfully reframed language learning, which is often seen as a ‘chore’, turning it into a competition, with a motivational points system, and a leaderboard via which users can compare their progress with those of their friends.
  6. 6. The Power Of Gamification In Your Marketing Strategy ARE YOU A MARKETING EXPERT ? REGISTER FOR FREE WWW.MBACO.COM INFO@MBACO.COM
  7. 7. The Power Of Gamification In Your Marketing Strategy MAKING THE POWER OF GAMIFICATION WORK FOR YOU One of the underlying principles behind many gamification strategies is the idea of ‘multitasking’. A user experience should ideally fulfil as many purposes as possible.
  8. 8. The Power Of Gamification In Your Marketing Strategy MAKING THE POWER OF GAMIFICATION WORK FOR YOU WHEN DEVISING YOUR OWN GAMIFICATION MARKETING STRATEGIES Not only consider what will be the most entertaining for the user, in order to maximise their exposure to and engagement with your brand. Consider the ways in which gamification can be used for market research, and promotion.
  9. 9. The Power Of Gamification In Your Marketing Strategy DON'T FORGET TO FOLLOW US

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