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Rebranding Strategy – Six Steps
www.mbaco.com
There are countless reasons why businesses might decide to rebrand.
Sometime...
Rebranding Strategy – Six Steps
www.mbaco.com
There are certain steps to follow as part of your
rebranding strategy, to de...
Rebranding Strategy – Six Steps
www.mbaco.com
Many businesses make the mistake of assuming that rebranding
is all about ad...
Rebranding Strategy – Six Steps
www.mbaco.com
SIX STEPS
TO
REBRAND
YOUR COMPANY
Rebranding Strategy – Six Steps
www.mbaco.com
Think about your current brand, from an internal and
external perspective.
W...
Rebranding Strategy – Six Steps
www.mbaco.com
Once you are certain that rebranding your company is
the way forward, use ma...
Rebranding Strategy – Six Steps
www.mbaco.com
Determine your brand’s position in the market.
Define what it is that makes ...
Rebranding Strategy – Six Steps
www.mbaco.com
ARE YOU A BRAND CONSULTANT?
REGISTER FOR FREE
WWW.MBACO.COM
INFO@MBACO.COM
Rebranding Strategy – Six Steps
www.mbaco.com
Build your brand’s internal architecture.
For this it is important that your...
Rebranding Strategy – Six Steps
www.mbaco.com
Create your brand’s visual identity.
This will consist not only of its new (...
Rebranding Strategy – Six Steps
www.mbaco.com
Finally, draw up a brand building plan.
With a roadmap for how you will roll...
Rebranding Strategy – Six Steps
www.mbaco.com
DON'T FORGET TO FOLLOW US
Rebranding Strategy – Six Steps
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Rebranding Strategy – Six Steps

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Rebranding should create an impact, but it doesn’t happen overnight. To rebrand your company successfully you should devote several months to initial research as well as making sure that your business structure and employee base are able to adapt to the new brand identity you have in mind. Plan for the short term – but think in the long term....

Publié dans : Marketing

Rebranding Strategy – Six Steps

  1. 1. Rebranding Strategy – Six Steps www.mbaco.com There are countless reasons why businesses might decide to rebrand. Sometimes it’s a well-known brand wishing to break into new markets, or prove that it still has its finger on the pulse. Sometimes it’s a younger company aiming to move from one stagnant market into another, more vibrant one.
  2. 2. Rebranding Strategy – Six Steps www.mbaco.com There are certain steps to follow as part of your rebranding strategy, to determine whether rebranding is the right decision for you, and to find the most effective way to rebrand your company.
  3. 3. Rebranding Strategy – Six Steps www.mbaco.com Many businesses make the mistake of assuming that rebranding is all about adjusting how your company appears to the external observer – namely, the customer. In reality, this is only one side of the story. When deciding how to rebrand your company, it is just as important to consider the capacity of your employees, since they will be the ones maintaining your new brand identity.
  4. 4. Rebranding Strategy – Six Steps www.mbaco.com SIX STEPS TO REBRAND YOUR COMPANY
  5. 5. Rebranding Strategy – Six Steps www.mbaco.com Think about your current brand, from an internal and external perspective. What are its strengths and weaknesses, and what are you hoping to achieve by updating it? Conduct a full brand audit, among customers and employees alike. Make sure you have defined the business reasons that will underpin your rebranding strategy.
  6. 6. Rebranding Strategy – Six Steps www.mbaco.com Once you are certain that rebranding your company is the way forward, use market research initiatives and internal surveys to gain an accurate idea of how your employees and customers currently view the brand.
  7. 7. Rebranding Strategy – Six Steps www.mbaco.com Determine your brand’s position in the market. Define what it is that makes it unique in relation to other brands, and lay out the brand values that you are ultimately trying to promote.
  8. 8. Rebranding Strategy – Six Steps www.mbaco.com ARE YOU A BRAND CONSULTANT? REGISTER FOR FREE WWW.MBACO.COM INFO@MBACO.COM
  9. 9. Rebranding Strategy – Six Steps www.mbaco.com Build your brand’s internal architecture. For this it is important that your rebranding strategy includes a clear statement of your brand’s values and intentions. This will then inform the content and direction of your designated keywords, taglines, and overall value position.
  10. 10. Rebranding Strategy – Six Steps www.mbaco.com Create your brand’s visual identity. This will consist not only of its new (or updated) logo, but also of the fonts and colour schemes that you wish your customers to associate with your brand, plus the way your visual identity will be reflected consistently across different media.
  11. 11. Rebranding Strategy – Six Steps www.mbaco.com Finally, draw up a brand building plan. With a roadmap for how you will roll out the new brand identity, engaging first with employees, and then with consumers.
  12. 12. Rebranding Strategy – Six Steps www.mbaco.com DON'T FORGET TO FOLLOW US

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