The combined energy of your Brand, Service and organisation is the perceptive value (brand equity) what your consumer will connect and perceive. The true spirit your product and brand is such a force which forms value, deliver awareness, build identity and create loyalty.

1. New age “Branding and Marketing”
Being competitive has become a challenge, as global businesses have
turned more complex and complicated.
“We are living in a VUCA World – Volatile, Uncertain,
Complex and Ambiguous”. Without purpose and
simply playing in hands of external forces.
In today’ world “Marketing is Dead”
A top Research Group of London conducted a study on 600 TOP
CEO’s and decision makers. 73% to 77% have confirmed that their
CMO’s lack the marketing aptitude to generate sufficient business
growth and they all talked about the Brand equity linked with actual
firm’s equity.

2. “Traditional marketing including advertising, public relations, branding
and corporate communications is dead. Many people in traditional
marketing roles and organizations may not realize they’re operating within
a dead paradigm. But they are. The evidence is clear” -Harvard Business
Review
Birth of Conscious Marketing
But at the same time evolution is taking place at a dynamic speed.
The pace of transformation was never the same before. Universe is in
process to give birth to new indigo child called “Conscious
Marketing”
New Age business needs to adopt a conscious branding principle.
Each product or service has a ‘Spirit or Consciousness’ andthe spirit
of that product or service lies in its Branding and Positioning.
Brands are the messengers of trust for any organization based on
which people build trust and reliability. Hence brand equity of your
product resonates with the equity of your firm.
How deep your brand can influence

3. “As a result of growing trends in society, consumer is not only looking for
products and services that satisfy their needs but also searching for
experiences and business model that touches their spiritual side. The
values driven business model is the new killer app in Marketing” - Philip
Kotler
There are two broad dimensions of Humans (Physical and Spiritual)
and it applies to your product/Services/ Organisation/ Brand.
Physical: It is the world we live in bodily and associates everything
with Shape, type, colour, material, service and the entire physical
characteristics that add to the physical dimensions.

4. Spiritual: This is the parallel world of reality that coexists alongside
which embody different aspect of life, those which only can be felt
deeper inside. Name, Brand, Vision, Mission, Values, Purpose and
Persona build the spiritual dimension or spiritual identity
Time immemorial time people have put more emphasis on the
physical dimensions and neglected the spiritual dimensions or
consciousness.
Spiritual consciousness is closer to our intuitive mind, which splits
into 3 further dimensions
 Ethical – Soul
 Intellectual or Rational – Mind
 Emotional – Heart

5. Spirituality of yourbrand reverberates at a deeper level when it starts
satisfies spiritual beliefs and needs of people and they build a deeper
association and rapport with product creating deeper brand equity.
The collective energy of your organisation is your brand. The
Spiritual reach of Brand is Infinite and It builds a stronger bond
when it resonates at higher levels and touches the Ethical, Emotional
and Intellectual vibrations of your target audience.

6. How to find the Real essence of your brand?
Todays the universe around the earth is changing rapidly. Some of
these changes are not noticeable to human and some are visible.
There is a constant “SHIFT” which is taking place in humanity and
even some of us have already started to resonate at higher
frequencies. Slowly most of the humanity will change from the
existing state to more awaken levels.

7. This is taking us towards our core spiritual nature of creating value in
society and in others life.
“A brand is a person’s Gut feeling about a product, company or service” -
Marty Neumeier US Top Brand Guru
Your brand must go beyonda name, jingle or symbol. To build the
Spirit of yourbrand you really need to define yourself genuinely as
below.
 Who are you – (Brand, Product, Organisation, People)?
 What is the purpose?
 What is the vision?
 How your mission echoes with your consumers?
 Who all will get benefited?
 Why have you chosen the target market
 What value creation and benefit it will provide?
 How it bring peace and happiness to the society.
 What is your offer to humanity?
 How you look at service and consumer.
 Where you place yourself in this Universe?
 How you define your spirituality?
 How significant is making a profit?
 What does wealth and prosperity mean to you
The brand must honestly touch the Soul, Heart and Mind of
consumersince in new age most of our communication will become
more esoteric and parapsychological.

8. Anything, which is hidden, does not mean it does not exist. It’s like
Wi-Fi, which is all around and giving us access to whosoeverhas the
code, but physically we can’t see it or feel it.
Rise of New Age Marketing Ecosystem
The new age marketing is all about the Essence, Values,
Environment and finally Happiness. It essentially works on following
factors.
 Spiritual Values
 Value Driven products
 Environment Values
 Human Happiness
Philips Goldberg explains that this as “Inward-facing spirituality, in which
individuals, whether or not they ever set foot on a yoga mat, turn inward
to develop a connection with something larger than themselves.”
“Indian Yoga Guru BABA RAMDEV – New FMCG GURU”
“Does this ring a bell somewhere inside”

9. Baba Ramdev emerged as most successful FMCG brand of India.
From Yoga to complete range of FMCG products he has penetrated
first in Rural India and then made inroads in pan India FMCG
market.
“Patanjali” – Sabki Sewa. Sabki Samridhi, Sabka Swasthya”
Meaning “Everyone’s Service, Everyone’s Prosperity, Everyone’s
Health”
Today he is producing and selling almost full range of FMCG and
Retail range of food, non-food, and Ayurveda medicines. This

10. organisation is threatening to be biggest brand ever in Indian FMCG
history.
The reason for the success is his brand is able to touch almost the
entire spiritual dimension, which is even beyondthe normal
emotional, logical, ethical and intellectual planes.
Where it takes you?
No one can take or copy the real spirit your product and brand. The
combined energy of your Brand, Service and organisation is the
perceptive value (brand equity) what your consumerwill connect and
perceive.
It forms a true value, deliver awareness, build identity and create
loyalty.
This value is limitless. Competition has a very less chance to win such
a battle when an overall communications of your brand start to touch
the spiritual levels and build a unique emotional connect with people
and humanity as a whole.

11. “The amalgamation of spirituality into business and brand cannot happen
at superficial level. Organisations need to weave it as part of its overall
constitution” – Manish
Manish is a Certified Growth and Life Coach, Motivational Speaker,
Business and Start-Up Mentor.
If you wish to Explore the true potential of yourbrand &
organisation and achieve success in your life then I invite you to take
the next step and schedule a free 30 Minute f reeconsultation with me
Reach me on below contact
: manish@braincloud.in or info@manishbehl.com
+91 9819029220

12. visit me on : Manish Behl
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