SlideShare a Scribd company logo
1 of 74
“
Social media is a collection of tools that
give their users & a way to transmit, or
share information with a broad audience.
On the other hand, social
networking is an act of
engagement. Groups of people
with common interests interacting
Inbound Vs Outbound Marketing?
What We Will Show You Today
How the online habits of local consumers can affect your findability
How Google + Local fits into your
online presence
What is Local Internet Marketing?
Plumber
Plumber, Medway
Local Consumer Shopping Habits?
The one thing you probably didn’t do…
The Ruby Marketers - 01634 823343 – Enquiries@therubymarketers.com
“ ”
Local Consumer Shopping Habits
The Internet became a
What Are Consumers Looking For?
A survey was conducted by Search Engine Land consisting of 1,250 “local
consumers” (broad mix of ages, gender and location). Got 1,081 responses
’
This shows that Google is the most used
search engine
Put Your Business on The Map
“ ”


 Smart Phones were estimated to have
51% of the market share (2011 Q3)
 Your business can be found by both
Computer AND Smart Phone users
Or just Google – Google +
Local / Places
’
’
•
•
•
•
’
Plumber
Fix Leaks
•
•
•
Call your best customers and ask
Add the request to e-mail newsletters
Ask for a review during follow-up calls
E-mail a review request to happy customers
Google + Local is dynamic and integrates across all
Google properties such as, search results, maps and
mobile.
Google + Page is like a Facebook Fan Page
but with all the social features of Google +.
People search online in many ways
A presence in multiple places online will make it easier for
people to find your business
www.therubymarketers.com

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Google+ Local & Local Business Marketing

Editor's Notes

  1. Although not sure that findable is a real word
  2. Although not sure that findable is a real word
  3. city name, post code, area
  4. Research, specs, reviews and compare on line – buy off line
  5. No one had any real idea of the marketing potentialNewspaper ads, Print - Yellow Pages, Loot, etc, Direct Mail Shots, TV advertising, Radio ads
  6. In 1982 the concept of a world-wide network of interconnected TCP/IP networks, called the internet, was introduced.Companies paying huge sums for SEO trying to get to the top of the serch engines
  7. Search engine No 1 source
  8. Or just a sign in a desert?
  9. When scanned, customer is taken to mobile version of Google + Local listing – chock full of your business’ info
  10. Your real business name as you would list it in the phonebook
  11. No virtual numbers. Can get away with a mobile if it is listed elsewhere
  12. No 1 – Check Your main category activates the map
  13. 1. But in fact it is more about data, think of it as a project rather than a product.2. Hangouts, sharing to circles & video uplaods