This document summarizes Margot Bloomstein's presentation on content strategy at the Bath CS Meetup in April 2013. It discusses what content strategy is, how it differs from just having more content by focusing on better content. It outlines some of the key steps and deliverables in content strategy like conducting a content audit, developing a message architecture and content model, and establishing editorial guidelines. The presentation emphasizes that content strategy is about planning for the creation, delivery, and governance of useful content across channels to improve the overall user experience.