Content Strategy for an Era of Self-Validating Facts at CSsummit
The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf. Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Content Strategy for an Era of Self-Validating Facts at CSsummit
Similaire à Content Strategy for an Era of Self-Validating Facts at CSsummit (8)
Plus de Margot Bloomstein
Plus de Margot Bloomstein (19)
Dernier
Dernier (20)
Content Strategy for an Era of Self-Validating Facts at CSsummit
- 1. CONTENT STRATEGY FOR AN ERA OF SELF-VALIDATING FACTS Content Strategy Summit #CSsummit August 25, 2016 Margot Bloomstein @mbloomstein
- 2. There are no magic mirrors in the media. Mirrors merely show us ourselves. ©Cayuga Productions and CBS @mbloomstein | #CSsummit
- 3. When we see what we want to see, the truth reflects our internal beliefs more than external data or facts. ©Cayuga Productions and CBS @mbloomstein | #CSsummit
- 4. Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
- 6. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 7. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 8. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
- 9. ©Scott Olson Getty Images
- 10. ©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
- 11. ©Gage Skidmore; CNBC debate
- 12. ©Gage Skidmore; Fox News debate
- 13. ©Gage Skidmore; excerpt from Trump statement
- 14. ©Gage Skidmore; Miami University debate
- 15. Consistency is an internal metric. Does this brand make me feel good about myself? @mbloomstein | #CSsummit
- 16. History isn’t memory, accuracy isn’t consistency— @mbloomstein | #CSsummit
- 17. History isn’t memory, accuracy isn’t consistency— and inconsistency isn’t causing Trump to lose MORE. @mbloomstein | #CSsummit
- 19. ©Chip Somodevilla—Getty Images; Fox News Sunday
- 20. ©Politico
- 21. We see what we want to see ©Cayuga Productions and CBS
- 22. If you believe in her, you believe her.
- 23. Trust emerges not from honesty, but from consistency—with our own beliefs
- 26. “Feels right” is accurate >
- 27. ©Cayuga Productions and CBS @mbloomstein | #CSsummit Does inner confirmation bias replace outward faith in the institutions we traditionally trusted as arbiters of truth?
- 28. Insert gut check cycle imageCoached skepticism? False equivalency? ©Fox News
- 29. Insert gut check cycle image ©CBS
- 30. Insert gut check cycle image ©National Enquirer
- 31. Insert gut check cycle image ©Mary Ann Chastain, Associated Press
- 33. What can we do to shift beliefs when feelings trump facts? @mbloomstein | #CSsummit
- 34. Invest in original content and reporting @mbloomstein | #CSsummit
- 35. Couple with analysis of others’ research @mbloomstein | #CSsummit
- 36. Host opposing viewpoints @mbloomstein | #CSsummit
- 37. Host opposing viewpoints ©Comedy Central
- 38. Invite insight, don’t just present logic @mbloomstein | #CSsummit
- 39. Join discussions, don’t just dole out facts @mbloomstein | #CSsummit Blog excerpt ©Design Mom/Gabrielle Blair
- 40. All these things are true though they didn’t happen
- 41. Margot Bloomstein @mbloomstein margot@appropriateinc.com Books: http://amzn.to/CSatWork BrandSort: http://cards.appropriateinc.com Talks: http://slideshare.net/mbloomstein