Mark Bonchek

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My mission is to change the way people think. I believe that to stay competitive and relevant in the digital age, you have to change not only what you do, but how you think. As the founder and Chief Epiphany Officer of Shift Thinking. I help leaders and organizations make the shift from incremental to exponential growth and achieve transformative change so they can more effectively compete in their market, engage their customers and organize their teams. I have been a pioneer and guide to the digital revolution since receiving Harvard University’s first doctorate on the topic of social media in 1997. I have launched new businesses, created award-winning programs, and advised global ...

marketing networks loyalty leadership doctrine cmo truman executive brand storytelling narrative internet digital culturecode values culture design social architecture military insight cmo club seat at the table

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Mark Bonchek

Présentations

CMO Insights: Summary of Findings 19 May09

Bonchek -Lessons from Network Centric Warfare

Social Architecture Framework - (c) Mark Bonchek

Bonchek - (Back to) The Future of Marketing - Social Media Week - NY

Bonchek - MIT Social Leadership - 18Mar12

The Social Revolution

Culture in Action: Use Doctrine to Achieve Alignment and Autonomy

Leadership in a Distributed Organization

Documents

Truman Company - CMO Club Executive Insights

From Broadcast to Netcast - PhD Thesis - Bonchek - 1997

OLD VERSION - Brand Orbits

Brand Orbits - A New Language for Marketing in a Non-Linear World

J’aime

How Brands Grow : A summary of Byron Sharp's book on what marketers don't know

Using doctrine to decentralise decision making

Business Model Innovation Matters