Give a great presentation every time! Focus on the rule of threes and deliver great new ideas that sell!

1. Making Great Presentations SIGMA University Presenter: Martha Bush, SVP Strategy & Solutions

2. How do you feel when you have to make a presentation?

3. Hopefully, after today you’ll feel like this..

4. There’s Good Reason to Be Nervous..

5. Presentations Are Expensive

6. Typical Cost of an In-person Presentation Cost to build a presentation(includes a couple of people and a couple of meeting): 10-20 hours @ $50.00 per hour: $500-$1000 Cost to travel to a client(OOPs): $1200-2000 Time cost to travel to a client 10-20 hours @ $50/hour x 2 people=$1000 - $2000 Minimum cost for a presentation: $2700-$5000

8. Focus on your audience and what you want them to take away What do you want them to do? How do you want them to think differently? What do you want them to remember? This will become your Key Message: This retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that wewill execute it flawlessly.

9. What other alternatives do they have to your proposal? What are other companies doing? What will their questions be? What will their issues be? Why should they do it?(benefits) Why shouldn’t they NOT do it?(risks)

11. Mind Map to Focused Outline

12. Relevant Getting Inside Your Audience’s Brain, and Staying there

13. Analyze Who’s In the Room and What Makes Them Tick… Time-Short IT guy, Wonders why he needs to be involved with marketing The New Boss, trying to find quick wins and make a name for herself Our Coach – she found us! wants us to look good, so she looks good. The Founder’s lousy Son In Law. Everyone hates him, but he can bring you down. The Project manager, Scared silly because she doesn’t know what we’re talking about The Operations Guy, Wants to know why he should outsource

14. We don’t pay attention to boring things that don’t relate to our needs

15. The Kiss of Death

16. reading bullet-points and listening to the presenter are conflicting tasks. If a person in your audience is reading a bullet-point they are not listening to you.

17. Appeal to the Left Brain and the Right

18. Words + Pictures!

21. Too many words can be dangerous

22. Pictures Will Have More Impact

23. Organized: Putting All the Pieces Together

25. The Rule of Threes People can remember 3 things Tell them what you’re going to tell them. Tell them. Tell them what you’ve told them. Practice three times through

26. Introduction: The Key Message Reveal: First Argument Reveal: Second Argument Reveal: Third Argument First Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Second Category Second Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Third Category Third Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Review Review: First Argument Review: Second Argument Review: Third Argument In Closing:The Key Message

27. SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it flawlessly Retention, Why now? A Strong ROI Flawless Execution First Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Second Category Second Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Third Category Third Big Category of Arguments: Point 1 Point 2 Point 3 Point 4 Transition to Review Retention, Why now? A Strong ROI Flawless Execution In Closing: SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it flawlessly

28. Onward to Powerpoint Template Font Colors Images Spell Check No more than 1 slide per 1-2 minutes

29. Logistics Dates Travel Attendees Room AV Back up plan Decide on use of decks Get to room early Decide who sits where Agree on who covers each page Agree on hand offs Introductions Time keeper and signals

30. Practice, Practice, Practice

32. Have a plan for each person in the room