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Chapter 3
 introduced by Al Gore, 1994 
 “Information Superhighway will allow us to 
share information, to connect, and to 
communicate as a global community.”
 a physical network, an infrastructure of 
modern high-speed links 
 links everyone at home or office to 
everything else 
 in practicality it is identical to internet 
provided -connections are broadband -they 
are continuously running 
 as internet develops into I-way, changes will 
take place in infrastructure not in internet
Information Superhighway is a high-speed global 
communications network that can carry data, 
voice, video and other services around the 
world using technology such as the satellite, 
optical fibre and cellular telecommunications.
 Users: becoming information publishers. 
 Consumers, end users, or businesses: consuming 
information products/services. 
 ISPs: commercial, government or private. 
 Value added information providers: includes 
third party brokers, intermediaries, originators 
of services who add value to services provided 
by others.
 Large resource requirement. 
 Alliance between communication, 
entertainment, and information sectors. 
 Alliance to reduce risks, spread costs and 
acquire costly expertise in different area 
instantly.
Telecom-based 
Infrastructure 
Cable TV-based 
Infrastructure 
Wireless 
Infrastructure 
Commercial online 
Infrastructure 
Consumer/ 
Business 
Premises 
Equipment 
Backbone 
Communica 
tion and 
Satellite 
Networks 
Network Access 
Equipment Local on-Ramps 
Global Information 
Distribution Netwroks
NETWORK ACCESS EQUIPMENT 
 hardware and software vendors: who 
provide 
 set-top boxes 
 computers 
 switches, hubs, routers 
 software platforms such as browser 
operating systems
LOCAL ON-RAMPS 
 wiring linking homes with backbone 
 requirement of huge investment 
 also known as “last mile” 
 divided into four categories: 
 telecom based infrastructure 
 cable tv-based infrastructure 
 wireless infrastructure 
 commercial online infrastructure
GLOBAL INFORMATION DISTRIBUTION 
NETWORK 
 long distance network 
 satellite networks

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I way - Network Infrastructure for e-Commerce

  • 2.  introduced by Al Gore, 1994  “Information Superhighway will allow us to share information, to connect, and to communicate as a global community.”
  • 3.  a physical network, an infrastructure of modern high-speed links  links everyone at home or office to everything else  in practicality it is identical to internet provided -connections are broadband -they are continuously running  as internet develops into I-way, changes will take place in infrastructure not in internet
  • 4. Information Superhighway is a high-speed global communications network that can carry data, voice, video and other services around the world using technology such as the satellite, optical fibre and cellular telecommunications.
  • 5.  Users: becoming information publishers.  Consumers, end users, or businesses: consuming information products/services.  ISPs: commercial, government or private.  Value added information providers: includes third party brokers, intermediaries, originators of services who add value to services provided by others.
  • 6.  Large resource requirement.  Alliance between communication, entertainment, and information sectors.  Alliance to reduce risks, spread costs and acquire costly expertise in different area instantly.
  • 7. Telecom-based Infrastructure Cable TV-based Infrastructure Wireless Infrastructure Commercial online Infrastructure Consumer/ Business Premises Equipment Backbone Communica tion and Satellite Networks Network Access Equipment Local on-Ramps Global Information Distribution Netwroks
  • 8. NETWORK ACCESS EQUIPMENT  hardware and software vendors: who provide  set-top boxes  computers  switches, hubs, routers  software platforms such as browser operating systems
  • 9. LOCAL ON-RAMPS  wiring linking homes with backbone  requirement of huge investment  also known as “last mile”  divided into four categories:  telecom based infrastructure  cable tv-based infrastructure  wireless infrastructure  commercial online infrastructure
  • 10. GLOBAL INFORMATION DISTRIBUTION NETWORK  long distance network  satellite networks