Thispaperpresentsaconceptualanalysisstudyofthesocialmediasin its interactive communication context. The proposal starts from the systemic context of these mediatic processes and the proposition of the analysis parameters reasoned by the peircean phenomenology. Thus the objective is presenting a way of the systemic and phenomenological study to understand the modes of informational exchanges occurrence and the complex relationships that establishes in the dynamic contexts of social media, based on the analysis of three parameters: emergence, circumstance, movement. These parameters are therefore understood as essential conditions to clarify languages, contexts and processes inherent to digital social networks in the internet. The proposal is understanding under the phenomenological point of view, how signs in this context can be presented, how they behave in their different systemic contexts - socio-cultural, technological, graphics - and how the mediatics evolutionary processes in social networks tends to occur.

1. Thinking social media:
Analyzing the systemic contexts from
phenomenological parameters
Dr. Cândida Almeida
PhD in Comunication and Semiotics
Professor at SENAC-SP (Brazil)

2. Abstract
— This paper presents a conceptual analysis study of the social medias in
its interactive communication context. The proposal starts from the
systemic context of these mediatic processes and the proposition of the
analysis parameters reasoned by the peircean phenomenology. Thus the
objective is presenting a way of the systemic and phenomenological
study to understand the modes of informational exchanges occurrence
and the complex relationships that establishes in the dynamic contexts
of social media, based on the analysis of three parameters: emergence,
circumstance, movement. These parameters are therefore understood as
essential conditions to clarify languages, contexts and processes
inherent to digital social networks in the internet. The proposal is
understanding under the phenomenological point of view, how signs in
this context can be presented, how they behave in their different
systemic contexts - socio-cultural, technological, graphics - and how the
mediatics evolutionary processes in social networks tends to occur.
— Key-words: social media; peircean semiotics; social networks;
phenomenology

3. Proposal
— I’ll demonstrate a proposal that I’m elaborating to understand
the systemic context and the phenomenological process on
the social medias.
— When we analyze the context and the interaction processes
that occurs between the web actors (not just users), we
access the dynamic systems that involves the language of
internet's social media.
— The language of social media is very complex because it
depends not only on the characteristics of the physical
supports. But, there are something else.
— The human relationship on social media are active (the web
actors can post and exclude some signs) and it is part of
these language processes. It provokes some floating energy
that’ll be determined by the changes. This floating energy is
the open doors of the possibility of the signs to be in material
mode.

4. Systemic context
— The interfaces are changing every time. One of the
mainly consequences of this is the great capability
of the constantly arrival of new signs in these
contexts.
— So, what similarity we can detect, for example,
between the communication process in WhatsApp
and Facebook? We can consider they both as social
media products.
— The answer is not only in the physical supports, but in
how it arises and causes constantly changes. The
changes are social media movements, that come as a
result of each mediatic circumstances.

5. Social media as a system
— The social media language is a process, such as
dynamic system. So, we just access its
characteristics if we should have an open mind to
revise these characteristics every time.
— The dynamical systems are growing constantly, in
movement, in semiosis.
— All the registered information with internet address
are doomed to lose some or all of their informative
capability in short time when compared to other
media systems.

6. Social media as a system
— We consider the study of the sign composition such as a
dynamic system that promotes many proprieties exchanges.
This also includes the relationships with external signs that
exist in the environment.
— The signs relations in the system causes some mutation in
the set, as a consequence of the exchanges in internal
relations and the contact with the environment in which the
system is immersed. This movement characterizes what can
be considered by the General Systems Theory as systemic
evolution. Such as the living systems, such as the semiosis.
— I understand the social media as a dynamic system that is
immersed in an environment that promotes uninterrupted
modifications of its properties. One environment is the web
(not only) and it is more comprehensive system in which the
social media systems are included. It adds several other
systems that, in course of the time, will favor their systemic
evolution.

7. The three parameters
— The proposal is to introduce three parameters to analyze the
language processes of the social media.
— The parameters are founded from Peirce's Phenomenology.
— The goal is to guide the critical analysis of systemic movements
of languages, contexts and processes inherent to the internet
social networks.
— The three parameters are: emergence, circumstance and
movement.
— 1) Possibilities - All sorts of signs emerging on social media
networks;
— 2) Actuality/Resistance - The circumstances of the
connections, society, technology, time, space and others things
that occurs in the communication actions;
— 3) Contiguity - The movement of information, supports,
interfaces, bonds, identities, networks specificities and the
interconnection possibilities in these exchanging contexts.

8. Emergence
founded by Firstness
— The emergence is one of the three parameters proposed here
and should be understood as engendered with the others:
circumstance and movement.
— The emergence’s condition corresponding to the category of
firstness in Peirce’s Phenomenology.
— It must be considered because the social media is updated
continuously (signs are emerging) in several layers, such as:
— Language – modes, contexts and formats as signs tend to
arise;
— Social – the possibilities of the different forms of
relationships;
— Cognitive – the changes in the forms of reading, information
processing and production of knowledge in these contexts.

9. Emergence
founded by Firstness
— Dialoging with systemic theory – Peter A. Corning
“ I would propose that emergent phenomena be defined
as a “subset” of the vast (and still expanding) universe
of cooperative interactions that produce synergistic
effects of various kinds, both in nature and in human
societies. In this definition, emergence would be
confined to those synergistic wholes that are composed
of things of “unlike kind” (following Lewes’s original
definition). It would also be limited to “qualitative
novelties” (after both Lewes and Lloyd Morgan) — i.e.,
unique synergistic effects that are generated by
functional complementarities, or a combination of
labor ”. (Corning, 2002)

10. Emergence
founded by Firstness
— Some emergence examples:
— The possibility of the new interactive way;
— The variety of the signs that can exist in material
form in timeline or feed area;
— The potentiality of emerging new web actors with
them connected in the network;
— The possibility to share information and the arise of
new narratives, histories and subnetworks;
— The new platforms, apps, supports, screens,
interfaces that are in study or production by the
industry.

11. Circumstance - Secondness
— The connection in the social media is an action that
promotes the conflict, the reaction, the update. Finally,
the mode of being of experience.
— These media are happening in the processes of
materialization of various types of signs: visual, verbal,
audiovisual.
— This signs are contacted in differently circumstances of
forms, time and spatiality and they can determine: posts,
tags, new links (internal or external to the media), the
actions of contact between people, the actions of sharing
information, the updating interfaces, among other
situations inherent a materialization of the signs, even if
at intervals of non-linear time and space connections
ubiquitous.

12. Movement - Thirdness
— The movement is the growing, the systemic
evolution, the new ways of the social media, the
force that moves technology.
— The information in social media is not still. If it is
stopped, we must consider that the specific
circumstance are not occurring in social media
process. It exists but in another mediatic context.
— In a social network, any comment, like, sharing are
ways that open ways to new manifestations and is
full of deliberate mental attitudes that becomes the
mediators processes, that will turn into new
processes and so on.

13. Movement - Thirdness
— In every moment we learn to deal with new features,
new languages, new standards. These are clear
manifestations of a changing, growing, evolutive
universe that requires us to interact in contiguous
processes.
— The changes possibilities propitiated by social media
are the force of the evolutionary movement. We
conceptualize this to consider its own systemic
dynamics of social media. A dynamic network that is
established every emergence in its given
circumstances.

14. Some questions about the
language of social medias
— One of several issues is to identify how we can set the
language of internet social media.
— The first thing is: it’s not possible to define exactly what
is this language, but how this language occurs.
— It’s better to say ‘social media language process’ than
to say ‘language of social medias’.
— The social medias language is a process because it’s
inserted in the internet and its dynamic context.
— So, we are trying to understand something that is
emerging in dynamic environment system.

15. Contact
candidaalmeida@yahoo.com.br

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