1. Capgemini Consulting is the strategy
and transformation consulting brand
of Capgemini Group
January 30, 2015
C4 Introduction
Telecom, Media & Entertainment Consulting Practice

2. C4 EXTERNAL INTRODU
January 30, 2015 2
Capgemini is one of the world’s foremost providers of consulting,
technology and outsourcing services
Global Reach
• North America,
Europe and Asia
• 80,000 employees
• 300 offices in 30
countries
• € 8.7bn
revenue in 2007
Three Core
Skill Sets
• Technology
services:
• Architecture and
design
• Application and data
• Infrastructure
• Outsourcing
services:
• Business process
outsourcing
• IT outsourcing
Five Global Sectors
• Financial services
• Public sector
• Manufacturing/retail
• Energy, Utilities
Chemical
• Telecom, Media &
Entertainment
• Consulting
services:
– Strategy
– Transformation
– Operations

3. C4 EXTERNAL INTRODU
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Within the TME sector, the C4 consulting practice is a global management
consulting unit focusing on all the converging communication industries
 Created in 1993
 Globally managed
 350 professionals
 Commitment to our clients:
- Long lasting relationships
- Passionate about results
- Independence of advice
 Commitment to our people:
- Global staffing
- Global training
- Global people processes
 Commitment to thought
leadership:
- Leading edge insights
- Industry think tank (C4 Lab)
- Link with Academia
C4 Convergence Positioning TME C4 Practice
CONTENT
COMMERCE
CONNECTIVITY

4. C4 EXTERNAL INTRODU
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Our Advisory Board of senior telecom, media and entertainment professionals
gives us great insights around media convergence
Board of Advisors 2008
 Chair: Lord Birt, former Director-General of the BBC
 Accel Partners, Kaj-Erik Relander, General Partner
 AOL Europe, Dana Dunne, CEO
 Apple Europe, Pascal Cagni, General Manager & VP, EMEA
 Bebo, Joanna Shields, President - International
 BT plc, Clive Ansell, President – Strategy, Marketing and Propositions
 Channel 4, Jon Gisby, Director of New media and Technology
 Cox Communications, Dallas Clement, SVP Strategy & Development
 Deutsche Telekom, Francis Deprez, Chief Strategy Officer
 Fremantle Media, Tony Cohen, Chief Executive Officer
 Guardian News & Media, Emily Bell, Director, Digital Content
 ITV, Carolyn Fairbairn, Head of Strategy & Corporate Development
 KPN, Eelco Blok, Member of the Board of Management
 London Business School, Patrick Barwise, Emeritus Professor of Management & Marketing
 Nokia, Keith Pardy, Senior Vice Preident, Strategic Marketing
 O2 / Telefónica, Peter Erskine, Chairman & CEO
 Publicis, Olivier Fleurot, Executive Chairman
 RSM Erasmus University, Professor George Yip, Dean
 Telecom Italia Sparkle, Stefano Mazzitelli, CEO
 Vodafone, Frank Rovekamp, Global Chief Marketing Officer
 Warner Music International, Patrick Vien, Chairman & CEO
Advisors meet twice a year and, with their blend of Industry insight and experience, debate on
the rapidly changing communications landscape

5. C4 EXTERNAL INTRODU
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C4 has consistently maintained a balanced project portfolio across three
core capabilities
Strategy Formulation Business Creation
• Vision engineering/value
innovation
• Growth strategy/market
entry
• M&A advisory services
• Post merger integration
• Organisational strategy
• Functional strategy
(marketing, channel…)
• Monetisation strategies
• Organisation design and
development
• “In a box” capabilities
• Launch profiling
• Multifunctional launch
management
• Launch process
implementation
• Soft launch/business
testing
Operations Excellence
• Customer experience
management
• Path to profit/cost
optimisation
• Revenue Assurance
• End to end process
redesign
• Business programme
management
• Business/IT alignment &
effectiveness
• Mobilisation

6. C4 EXTERNAL INTRODU
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Our C4 Lab has a global outlook and enjoys strong links with influential
academics and industry analysts
London
Mumbai
 Global network of strategy consultants:
- Consultants and knowledge specialists across
continents
 Focused on generating insights in the
Telecom, Media and Entertainment
markets
 Delivers incisive recommendations
based on rigorous research and
analysis
 Links with business school faculty
members and other research analysts
 Recent Points of View:
- Winning in the converged content and distribution
world
- New patterns of consumer behaviour
- Monetising the changing consumer behaviours
Paris
Innovation 2.0
Learning from
Online Play
Telecom & Media Insight
Issue 18 June 2007
Evaluating the
Disruptive Potential
of Internet TV in
Western Europe
Telecom & Media Insight
Issue 28 July 2008
Mobile and Broadband
Services in Japan and
South Korea
What can Western Operators Learn
from their Eastern Peers?
Telecom & Media Insight
Issue 25 December 2007

7. C4 EXTERNAL INTRODU
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Capgemini has a dedicated media consulting capability focuses on key strategic
and operational issues in the industry
• Team of dedicated media consultants
• Focus on strategy and transformation
work, in particular:
– New business models
– Convergence
– Financial modelling
– Business simplification / cost
reduction
• Areas of expertise:
– TV and Radio Broadcasting
– IPTV
– Digital Services
– Sports Rights
– Emerging markets
Capgemini Media Consulting
• “Future of TV” – modelling of consumer
behaviours, competitive dynamics and
financials in the UK TV industry until 2016
• IPTV Strategy for a major broadcaster
• Transformation of a leading Public Service
Broadcaster
• Emerging markets growth strategy for a
commercial arm of a PSB
• Global digital and physical sales and
marketing strategy for a music label
• Music distribution strategy for a leading
ISP
• Assessment of content windowing
strategies for a broadcaster
• Analysis of commercial partnership
potential between major broadcasters
Examples of Recent Projects

8. C4 EXTERNAL INTRODU
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Our research focuses on how the shift to digital is affecting traditional
business models and consumer behaviours
How to Monetise Consumer Behaviour?
• Consumer behaviours are changing, and we consume not only a lot more telecom and media services, but we
consume it very differently
• At the same time, growth in traditional advertising revenues and consumer spend are slowing down, creating a gap
of under-monetised usage
• There are massive opportunities in digital delivery of content, but advertising funded models are more developed
online
New Patterns of Consumer Behaviour
• The habits of the 15–24 year old age group, the technology savvy generation, herald the changes in the way we
communicate and consume content.
• Capgemini’s TME Strategy Lab analyzed these so-called ”digital natives” in order to identify emerging patterns of
consumer behavior. The attitudes of this generation are underlined by the need to control, socialize, create and
make efficient use of their time.
• Telecom and media players need to redefine their relationships with their customers, offering services that
increase consumer involvement as well as create addictive experiences.
Internet Players vs. Telecom Operators: Worlds in Collision
• Internet players are increasingly turning their gaze to communication services, which could pose a potential threat
to telcos’ revenues.
• Capgemini’s TME Strategy Lab researched the various telecom initiatives underway by online players across fixed
voice, Internet access and mobile domains and analyzed the viability of offering these services free or at
discounted rates, on a large scale, through an ad-supported business model.
Winning in the Converged Content and Distribution World
• Convergence is creating a wide range of disruptions across the value chain as players move out of their existing
territories and enter new markets.
• We believe that convergence is likely to be a zero sum game: anticipated growth in the TME market is unlikely to
be much higher than GDP, meaning there will be winners and losers
• Convergence means TME value chains are currently in flux. As they progressively reconstruct, the new equilibrium
will look very different with new business models, new competitors and new value distribution among those players.

9. C4 EXTERNAL INTRODU
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Capgemini TME Consulting has a proven global track record with major
players in the converging communication industries
Mobile
Fixed & Internet
Media & Entertainment
Telco Enablers

10. C4 EXTERNAL INTRODU
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We operate from a global network of offices
United States
750, 7th
Avenue
New York,
NY 10019
USA
600 Memorial Drive,
Suite 100
Cambridge,
MA 02139
USA
200 North Sepulveda Boulevard
Suite 1000
El Segundo, CA 90245
USA
10 Glenlake Parkway
Suite 1000
Atlanta
USA
Australia
James Hunter
Tel: +61 (2) 9293 44918
Level 4
50 Carrington Street
Sydney NSW 2000
AUSTRALIA
China
Nongfei Zhu
Tel: +86 2161053888
Capgemini China
Unit 803-806, Capital Tower,
No.6. Jia JianGuoMenwai,
Avenue, Chao Yang District,
Beijing
PRC
Americas
Europe
/Middle
East
Asia Pacific
Didier Bonnet
Tel: +44 870 905 3189
Pascal Weckx
Tel:+33 1 49 00 21 00
Global
France
Patrick Ferraris
Tel: +33 1 49 00 20 68
Coeur Defense Tour A
La Défense 4
110 Esp du Général de Gaulle
92931 Paris la Défense
FRANCE
Germany & Eastern Europe
Dieter Lange
Tel: +49 211 5661 3283
Wanheimer Strasse 68
D-40468 Dűsseldorf
GERMANY
Berliner Straße 76
D-63065 Offenbach am Main
GERMANY
Italy
Francesco De Leo
Tel: +39 02 41493 027
Via Nizzoli, 6
20147 Milano
ITALY
Via di Torre Spaccata, 140
00169 Roma
ITALY
Benelux
Vincent Rutgers
Tel: +31 30 689 6814
Papendorpseweg 100
3528 BJ Utrecht
Postbus 2575
3500 GN Utrecht
THE NETHERLANDS
Nordic
Per Blom
Tel: +47 8 5368 4251
Hoffsveien 1 D
0275 Oslo
NORWAY
P.O.BOX 825SE-161
Gustavslundsvägen 131
24 Bromma
SWEDEN
Niittymäentie, 9
02200 Espoo
Helsinki
FINLAND
Iberia
Alfonso Cossio
Tel: +34 91 657 85 17
Anabel Segura, 14
Edificio Cedro
28100 Alcobendas Madrid
SPAIN
United Kingdom
Rob Staples
Tel: +44 870 238 8779
76-88 Wardour Street
London W1F 0UU
UNITED KINGDON
C4 Offices
TME CS
Partners
Dubai
Jawad Shaikh
Tel: +9714 433 5694
Romaine Delavenne
Tel: +971 50 784 7764
PO Box 502 420
DUBAI

11. Visit our website!
www.capgemini.com/tmeconsulting