It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.

1. NetWits Know-How on Using Twitter®, Facebook®, and YouTube® to Enhance Your Event’s Impact December 18, 2009 Mark Davis

2. Session Speakers and Agenda Speakers Mark Davis, Director of Technical Solutions, Blackbaud Agenda Introductions Summary of Research Findings Blackbaud Internet Solutions Overview Special Thanks Jodie Kolkowski, National Consultant, American Heart Association Donna Wilkins, President, Charity Dynamics

5. Why Bother with Facebook? Sources:1. Facebook.com Statistics2. Nielsen/NetRatings Report March 20093. Washington Post, April 22, 2009

6. The Promise of Social Media Facebook Twitter Source: Google Trends

7. Research Project Outline Charity Dynamics / Blackbaud Partnership 750+ Events in 2009 and 66,000 event participants Project Objective To investigate the impact that social networking sites like Facebook, Youtube and Twitter have on fundraising efforts enabled by Sphere® Events™. Research Methodology Staff Interviews Data Analysis Participant Surveys Website Canvassing

8. Summary of Research Findings

9. Organic activities Today’s Integrated Tools Blogging Updating Facebook status Adding a link or photo to Facebook or Twitter Creating a video file Creating a YouTube Tweeting YouTube embedded in Friends asking Friends Twitter embedded in Friends asking Friends FeedRaiser Boundless Fundraising FAF Facebook application Personalized video

11. Speak up for causes

12. Express opinions

13. Influence others

14. Active

15. Community leaders

16. Proud of your organization

17. Emotional stories

19. Email v Tweet v Feed v BF

20. Social Media Impact on Returning Participants

21. Boundless Fundraising Results

22. New Developments – YouTube and Personalized Video

23. Profile of Participants Using Social Media Slackers Will make a couple of clicks to use easy social media Will not send email, upload a picture Go from $0 to low dollar fundraiser The “Coolness Factor” Top Fundraisers Use all tools available Email HQ Updates Video Social Media Blogging Offline

24. Used by Most Successful Fundraisers

26. Create YouTube video

27. Email

28. Facebook

29. Tweet

31. Comparing Email and Social Media Lower Conversion Rates Offset by Higher Impressions Note: Assumes 500 Participants Using Solicitation Tools

32. Average Gift Expectations

34. Promote use in HQ

35. Promote in participant engagement emails

36. Urge team captains to promote to their teams

38. Example: Alzheimer's Memory Walk Provide Social Media Tool-kit Tip Sheets, Facebook Join Links, Badges

40. Enable FeedRaiser for Friends Asking Friends

41. Enable YouTube for Friends Asking Friends

42. Enable Twitter for Friends Asking Friends

44. Blackbaud Sphere® Events™ – Social Media Toolkit Released in June 2009 Included as Part of Blackbaud Sphere Events Easy to Activate for Any Event

45. Facebook - Boundless Fundraising™ Automated Friend & Participant Notifications Customizable Fundraising Badge One-click Friend Inviter Simple Participant Download Options

46. Fundraising Badge Gallery

48. New Channels Bringing in New Donors

49. Participants are Becoming More Demanding Fundraisers