4. Leader and Leadership “ … an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes.” Leadership for the 21st Century, Joseph Rost
17. Your presence matters It is the stuff of your personal brand Your values, beliefs, opinions, behavior, image, words, and deeds So, your web presence matters! Here’s mine:
38. Brand LeBron Recent polls rank him as one of the most disliked athletes in America!
39. Metrics Reputation = Sum of Images = (performance and behavior) + communication Reputation Management, Doorley & Garcia
40. Brand Measure Strong Brand occurs when … Values Message Personality Icons Internal Constituents External Constituents United We Brand, Mike Moser
41. How do you manage?Example: Crisis Communication A crisis is an opportunity In Chinese, the two characters symbolizing crisis represent: danger / fear opportunity / desire
44. Cardinal RuleDeal with reality; keep desired outcome in sight Tell it all Tell it fast Tell ‘em what you are doing about it Tell ‘em when it’s over Get back to work
46. YOU Prepare to be a leader; aim for leadership Relationship endures; it’s built on trust The way is tried and true, but the tools are ever-changing so stay current Be YOU. People will love the real you and you will love living that life
47. Thank You Tim McMahon PhD tim@mm-mkt.com http://mm-mkt.com http://wearepr.org tmacphd