Recruiting and Social Media November
14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.

Agenda <ul><li>Recruiting and Social Media
</li></ul><ul><li>What is Social Media? </li></ul><ul><li>Blogging As Networking </li></ul>

RECRUITING & SOCIAL MEDIA?

<ul><li>in recent years, candidates have
been coming to recruiting spaces. </li></ul>

THE BIG BOARD ERA <ul><li>Easy:
</li></ul><ul><li>Post and get resumes </li></ul><ul><li>Advertise to active jobseekers </li></ul><ul><li>Duplicate corporate site </li></ul><ul><li>Quantity over quality </li></ul><ul><li>Harder than ever: </li></ul><ul><li>Fight the right people </li></ul><ul><li>Engage hidden, passive talent </li></ul><ul><li>Put jobs where the talent is </li></ul><ul><li>Get quality over quantity </li></ul>Source: Jobster

<ul><li>but now recruiters are coming
to a consumer-created space </li></ul>

<ul><li>how can recruiters remain relevant
in this space? </li></ul>

<ul><li>“ The spirit of social
computing is the spirit of leaving value in your wake” </li></ul><ul><ul><li>Bradley Horowitz, Technical Director - Yahoo </li></ul></ul>

HOW CAN WE ADD VALUE
TO THE CONVERSATION?

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA QUIZ <ul><li>HOW MANY
OF YOU </li></ul><ul><li>Watch online video created by others? </li></ul><ul><li>Have uploaded you own video to YouTube? </li></ul><ul><li>Have a Facebook account? </li></ul><ul><li>Have a LinkedIn account? </li></ul><ul><li>Read blogs regularly? </li></ul><ul><li>Author your own blog? </li></ul><ul><li>Have used Twitter? </li></ul>

Social networks are the new
shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking identity & connections

WHAT CAN WE LEARN FROM
THE KIDS DRIVING SOCIAL MEDIA? <ul><li>Large parts of their lives end up being online and in public, a constant surprise for those 30+ </li></ul>

(SELF) PROMOTION = OPPORTUNITY <ul><li>All
kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online </li></ul>JUSTIN.TV

NO PUBLICITY IS BAD PUBLICITY
<ul><li>They are aware that anything they say can be used against them, but somehow don’t mind </li></ul>“ Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.” Source: New York Magazine Paris Hilton

CELEBRITY IS ONE STEP AWAY
<ul><li>They think of themselves as having an audience (and they are right). </li></ul>“ To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture taken?” LastNightsParty.com Source: New York Magazine

BEING FAMOUS IS A GOAL
IN ITS OWN RIGHT <ul><li>Modern celebrity requires no qualifications! </li></ul>2.2 million MySpace friends Profile viewed >85 million times 3,000-5,000 new friends requests per day MySpace.com/Tila Tequila A Shot is currently the #1 show on MTV

<ul><li>To be fair, we don’t
just hire under 25s… </li></ul><ul><li>But if this the trend, how do we… </li></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Appeal to people’s egos </li></ul></ul><ul><ul><li>Show candidates we are looking at them? </li></ul></ul>

GET INTO THE CONVERSATION!

BLOGGING AS NETWORKING

BLOGS DOUBLE IN NUMBER EVERY
SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today

BUT TAKE IT FROM GAPING
VOID…

SOCIAL MEDIA FOLLOWS THE 1:10:89
RULE <ul><li>For any group of 100 people: </li></ul><ul><li>1 person actually creates original content </li></ul><ul><li>10 people interact with the content (e.g. comments, ratings, reviews) </li></ul><ul><li>89 people consume the content. </li></ul>OUR SWEET SPOT IS THE ACTIVE 10%

STOP THINKING ABOUT INDIVIDUALS START
THINKING ABOUT COMMUNITIES OF INTEREST

Some Blogging Rules of Thumb
<ul><li>People want to be recognized for their insights and their work. </li></ul><ul><li>Candidates want to be spoken to sincerely and in a personalized way. </li></ul><ul><li>Comments need to provoke and stimulate, not just praise. </li></ul><ul><li>We’re in the long sales cycle now. Can we connect candidates with Organic the company , rather than with Organic the hiring firm? </li></ul><ul><li>Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends. </li></ul><ul><li>I almost never get a response to my comments. Remember the 1:10:89 rule! </li></ul>

LETS TALK ABOUT IT

Thank you! Misha Cornes Group
Director, Strategy [email_address] http://threeminds.organic.com