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10 LESSONS 
SALES 
PEOPLE CAN 
LEARN 
FROM 
EINSTEIN
“I have no special 
talent. I am only 
passionately 
curious.” 
1: Cultivate a Curious 
Mind 
Curiosity is one of the main attributes 
that makes a great salesperson. 
They use this to develop a questioning 
mind as to why customers require 
certain services or ask certain questions. 
Become passionately curious about how 
to improve skills and knowledge. 
This will help build your confidence and 
create an inquisitive mind.
2: The Worth of Perseverance 
is Intangible 
If you give up after one or two efforts at 
contacting a customer, you lose the chance of 
creating a new contact. 
Persevere with your efforts by learning what 
works and what doesn’t work for you in 
prospecting your market.
“Any man who can 
drive safely while 
kissing a pretty girl is 
simply not giving the 
kiss the attention it 
deserves.” 
3: Devote Attention To 
One Thing At A Time 
Instead of trying to multi-task, which 
inevitably decreases the concentration on 
the specific tasks at hand, Einstein 
suggests that focus on one thing at a time 
brings better results. 
This can be applied in aspects of your 
sales techniques.
“Imagination is 
everything. It is the 
preview of life’s coming 
attractions. Imagination 
is more important than 
knowledge.” 
4: Imagination Is Better 
Than Knowledge 
By using the imagination, you can build 
awareness of how things will be for the 
prospect when they start using your products 
and services.
“A person who 
never made a 
mistake never 
tried anything 
new.” 
5: Mistakes Are Inevitable 
You can discover more by learning from 
mistakes than by trying to be perfect at 
everything. 
You only fail if you don’t try anything 
different after you have fallen short. 
It eradicates the blame-game and helps 
you achieve a higher performance level 
because you are building on what you 
know and can develop knowledge and 
attributes that way.
“I never think of 
the future – it 
comes soon 
enough.” 
6: The Future Is Not Ours To See 
The future is a result of the things we do 
today. 
By committing to excellence in all you do 
now, you allow the future to be something 
you look forward to, not worry about. 
Control those things you can, and don’t 
spend time analysing those things you 
can’t.
“Strive not to 
be a success, 
but rather to be 
of value.” 
7: Value Is Superior 
To Success 
Creating value has an enduring effect for 
people to remember. 
They will always remember the way you 
made them feel when they used your 
services and products. 
Success comes as a result of the value you 
offer.
“The definition of 
insanity is doing the 
same thing over and 
over and expecting 
different results.” 
8: Change Triggers 
Another Result 
If you are not getting the results that you are 
seeking, then it’s obvious you need to change 
the way those things are done. 
The only way you will get different results is 
identifying what you did and doing something 
different, instead of more of the same and 
expecting a different result. 
The Law of Consequences simply won’t allow 
it.
“Just because you 
have lots of 
experience, it 
doesn’t give you 
wisdom.” 
9: Information Is Not 
Knowledge. The Only 
Source Of Knowledge Is 
Experience 
Wisdom comes from application of the 
knowledge you obtain through 
experience. 
Learn the lessons that life throws at you in 
sales, and you have opportunities opening 
up in front of you.
“You have to learn the 
rules of the game. 
And then you have to 
play better than 
anyone else.” 
10: Understand The Basics 
So many salespeople I see think they are more 
advanced in their knowledge than they really 
are. 
Unfortunately, if they don’t get the basics 
right, they will never progress. 
The basics are the foundations on which to 
build. 
When you practice the basics often enough, 
you do them subconsciously, and that’s the key 
to improvement.
Those are just ten of 
Einstein’s ideas, out of the 
tens of thousands he 
developed during his 
lifetime. If you can 
develop an awareness of 
what they mean for you, 
there is no doubt that this 
mindset will create an 
ability in you that you 
never thought was there. 
Click here to visit MTD 
Sales Training’s Blog
10 Lessons Sales People Can Learn From Einstein

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10 Lessons Sales People Can Learn From Einstein

  • 1. 10 LESSONS SALES PEOPLE CAN LEARN FROM EINSTEIN
  • 2. “I have no special talent. I am only passionately curious.” 1: Cultivate a Curious Mind Curiosity is one of the main attributes that makes a great salesperson. They use this to develop a questioning mind as to why customers require certain services or ask certain questions. Become passionately curious about how to improve skills and knowledge. This will help build your confidence and create an inquisitive mind.
  • 3. 2: The Worth of Perseverance is Intangible If you give up after one or two efforts at contacting a customer, you lose the chance of creating a new contact. Persevere with your efforts by learning what works and what doesn’t work for you in prospecting your market.
  • 4. “Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.” 3: Devote Attention To One Thing At A Time Instead of trying to multi-task, which inevitably decreases the concentration on the specific tasks at hand, Einstein suggests that focus on one thing at a time brings better results. This can be applied in aspects of your sales techniques.
  • 5. “Imagination is everything. It is the preview of life’s coming attractions. Imagination is more important than knowledge.” 4: Imagination Is Better Than Knowledge By using the imagination, you can build awareness of how things will be for the prospect when they start using your products and services.
  • 6. “A person who never made a mistake never tried anything new.” 5: Mistakes Are Inevitable You can discover more by learning from mistakes than by trying to be perfect at everything. You only fail if you don’t try anything different after you have fallen short. It eradicates the blame-game and helps you achieve a higher performance level because you are building on what you know and can develop knowledge and attributes that way.
  • 7. “I never think of the future – it comes soon enough.” 6: The Future Is Not Ours To See The future is a result of the things we do today. By committing to excellence in all you do now, you allow the future to be something you look forward to, not worry about. Control those things you can, and don’t spend time analysing those things you can’t.
  • 8. “Strive not to be a success, but rather to be of value.” 7: Value Is Superior To Success Creating value has an enduring effect for people to remember. They will always remember the way you made them feel when they used your services and products. Success comes as a result of the value you offer.
  • 9. “The definition of insanity is doing the same thing over and over and expecting different results.” 8: Change Triggers Another Result If you are not getting the results that you are seeking, then it’s obvious you need to change the way those things are done. The only way you will get different results is identifying what you did and doing something different, instead of more of the same and expecting a different result. The Law of Consequences simply won’t allow it.
  • 10. “Just because you have lots of experience, it doesn’t give you wisdom.” 9: Information Is Not Knowledge. The Only Source Of Knowledge Is Experience Wisdom comes from application of the knowledge you obtain through experience. Learn the lessons that life throws at you in sales, and you have opportunities opening up in front of you.
  • 11. “You have to learn the rules of the game. And then you have to play better than anyone else.” 10: Understand The Basics So many salespeople I see think they are more advanced in their knowledge than they really are. Unfortunately, if they don’t get the basics right, they will never progress. The basics are the foundations on which to build. When you practice the basics often enough, you do them subconsciously, and that’s the key to improvement.
  • 12. Those are just ten of Einstein’s ideas, out of the tens of thousands he developed during his lifetime. If you can develop an awareness of what they mean for you, there is no doubt that this mindset will create an ability in you that you never thought was there. Click here to visit MTD Sales Training’s Blog