Value! Market! Strategic! Value! Competitive! Cost /!
proposition! segment! position! chain! strategy! revenue!
Strategic position: link with environment
• What is inside and what is outside?
• What is our position in the value chain?
Who comes before, who comes after?
• How do we balance scale and scope?
Compete, collaborate, collaborate to compete?
• What is our governance structure?
Who runs the organization, what are the dependencies?