Value! Market! Strategic! Value! Competitive! Cost /!
proposition! segment! position! chain! strategy! revenue!
Cost structure / revenue potential
• Make your activities sustainable
• Cost and revenue mean more than accountability
Investment needs, projections, variable/ﬁxed costs, ...
• Balance your service portfolio
Proﬁt centers versus cost centers
• Tools: do not reinvent the wheel
BCG matrix, GE matrix, ...