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Connexys Content Marketing Marlene de Koning

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Connexys Content Marketing Marlene de Koning

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The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.

The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.

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Connexys Content Marketing Marlene de Koning

  1. 1. ​Marlene de Koning ​Solutions Consultant ​LinkedIn ​@Marlene_dKoning
  2. 2. Develop Share Measure
  3. 3. Developing Content
  4. 4. Corporate Branding Content PR Awards Corporate Blog Earnings Community Efforts Job Postings Powerful Talent Brand Content Thought Leadership Humor Video and Photos Employee Testimonials Department/ Individual Blogs Pop Culture The NormBest in Class on LinkedIn
  5. 5. ABC IT Recruitment example Content Creation Framework IT talent in banking is worried that London is no longer a global hub ABC Recruitment writes about the booming Singapore market Examples of candidates moving helps IT talent feel confident to move to Singapore via ABC Recruitment Problem Solution Resolution
  6. 6. Problem Solution Resolution Calls to action… 6 Content Creation Framework
  7. 7. Content Creation Make it visual
  8. 8. Employee-generated content There are no more impactful brand ambassadors for your company than your employees. Encourage them to tell their stories through original content posts. Tip: Share themes and ideas with your employees, make it a contest and honor the winners.
  9. 9. When creating great content keep these tips in mind Be conversational Keep it short Be visual Offer snackable tips Include a call to action
  10. 10. Sharing Content
  11. 11. Headline says it all! Images drive up engagement by about 30% and reduce bounce rates Rich media help to increase conversions on landing pages by up to 80% Clear social sharing icons Conversion point Links in content to drive traffic to other areas of site Conversion point Conversion point
  12. 12. When, where and how often to post Platform Peak activity Suggested frequency 7-9am 5-6pm Start with 2-3 times/week. Work up to once per day. 6-8am 1-4pm Start with 2-3 times/week. Work up to once per day. 1-3pm 2-5 times per day. Tue and Wed, 24hrs/day 2-3 a month.
  13. 13. When, where and how often to post Platform Peak activity Suggested frequency 12-1pm 2 a month or more if you have the resources. 2-4pm 8pm-1am A few times a week. Daytime 2-3 times a week. 9-11am A few times a week to once a day.
  14. 14. Some useful social sharing stats Including a link can drive twice the engagement compared to posts without links. Posts with images generate 98% higher comment rate than posts without. Links to YouTube videos can play directly in your social media feed and generate 75% higher share rate.
  15. 15. 5 tips for sharing content on social sites Post at peak activity times Post frequently Lead with a catchy first line Be responsive Reciprocate
  16. 16. Measuring Content
  17. 17. 17 Measuring Content Marketing Views Actions Outcomes
  18. 18. 5 Steps to Boosting Your Talent Brand Through Content 18 Key Metrics Impressions: number of times this update was seen Clicks: number of times a member clicked on the update Interactions: of likes, shares or comments received on this update Engagement: interactions divided by impressions To Know: Average online engagement is between 0.3% - 0.8%. How to know if your content is working on LinkedIn
  19. 19. 5 Steps to Boosting Your Talent Brand Through Content 19 Experiment & Get Creative Test call to actions: Always have a clear call to action Test thumbnail images: Choose compelling, attention grabbing images (colorful, includes recognizable leaders) Test your tone: Tap into an emotion, use humor. What resonates with your audience?
  20. 20. Questions? 20
  21. 21. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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