Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Harnessing The Basics Of Social Media In Healthcare
1. Ben Garrett 2009 Co-Chair PRSA Health Academy Executive Producer On The Scene Productions Connecting Great Ideas and Great People www.asaecenter.org Harnessing the Basics of Social Media in Healthcare Sunday, August 16, 2009 3:15 p.m.
19. Blogging and Social Media By 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
29. Reaching both parents & teens “I just watched your video on inhalant abuse and just wanted to let you know that I just recently was caught with duster in my tennis bag and my mother showed me the e-mail of the officer and it brought me to tears... since then I haven't even thought about it and if you need someone to help you out with the negatives of the experience and how to stay off of it I would love to provide an example!”
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33. YouTube’s General Audience 46% have a HH income of $75K or greater 42% have an associates degree or higher 56 min/month average time spent on site 55% users ages 25-54 Sources: Nielsen NetView May 2008. 42% active reach
36. YouTube Offers Breadth and Depth of Content draws in massive audiences and propels community involvement deeply resonates with target audiences Community Content… Partner Content… Direct relationship with content provider Vetted for adherence to terms of use Copyright compliance
41. American Cancer Society in Second Life Relay for Life recently raised $20 million Linden Dollars, or $118,000 in real U.S. currency! Virtual Social Media / Second Life
42. National Multiple Sclerosis Society Raised $30,000 with MS scavenger hunt Virtual Social Media / Second Life
50. ACE Stop Germs House / 2D to 3D Second Life Installations
51. Second Life Installations Alliance of Consumer Education Stop Germs House For More info http://www.stopgerms.org In Second Life http://slurl.com/secondlife/ConsumerEd%20Island/128/128/0
52. Contact Information Ben Garrett PRSA Health Academy Board of Directors Executive Producer, On The Scene Productions E-mail: bgarrett@onthescene.com Phone: 770-640-8804 Twitter: @bengarrettotsp Look me up on Facebook, LinkedIn, Myspace SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA
