myCoke launched a mobile version of our B2B eCommerce website in 2015, this deck showcases the features we included and the presentation discussed why

1. Mobile Commerce B2B Style:
Ordering from the Job Site
June 6th, 2017

2. B2B Mobile Statistics
of researchers
use a mobile
device during the
buying process
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Catching up to B2C quickly
42%
Of
those…
There has
been a 91%
increase in use of
mobile during the
ENTIRE buying
process
1. comparing prices
2. reading about products
3. comparing feature sets
4. contacting retailers
What are they doing?
In 2016 mobile devices
accounted for 16%
of visits to B2B
eCommerce sites
B2B generates
19.4% of revenue via mobile
channels
AND…
• 74% say they are likely to return to a company’s
site in the future, if it is a mobile-friendly site.
• 48% feel frustrated and annoyed if a company
doesn’t have a mobile-friendly site.
• 52% are less likely to engage with a company
that has no mobile website.
What upsets them…

3. Ways to Buy from Coca-Cola
Sales Rep Call Center eCommerce
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Through our Bottler partners

4. Getting started…
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5. How to Place an Order
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6. Checking Out
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7. Checking Out
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8. Thank you!
Marta Dalton
Director of eCommerce
madalton@coca-cola.com
@digitalmarta
www.linkedin.com/in/martadalton
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