How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
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How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
Adding rocks to the roll [sic] of the CMO
How to be a superstar CMO
All rights reserved - The Myndset Company
CREDIBILITY
Issue of trust
Business Executives
Marketing
USA - Gallup, Dec 2014
http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx
All rights reserved - The Myndset Company
http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx
All rights reserved - The Myndset Company@mdial
What do you want more of from your manager/boss/leader?
51% 12%
22%15%
https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/
All rights reserved - The Myndset Company@mdial
1/ The 3 principles of a strong brand in
today’s world
2/ How does a brand breathe
throughout an organization?
3/ Five concrete tips on how to be
more efficient
All rights reserved - The Myndset Company@mdial
Where are we going?
strategically speaking...
What do you stand for?
Where will the brand
be in 25 years?
All rights reserved - The Myndset Company@mdial
N
x
x
x
x
x
x
x
x x
x
x
x
Find your North
All rights reserved - The Myndset Company@mdial
TODAY PR /
Communications
/ Marketing
Employees
custserv
social
retail
URGENT TO REVISIT INTERNAL
Communications
All rights reserved - The Myndset Company@mdial
How do you
make a brand
bleed down
through your
organization?
Photo Credit: Dean Hochman
All rights reserved - The Myndset Company@mdial
Breaking down your values
into specific
language, behaviors
and actions
➊
All rights reserved - The Myndset Company@mdial
3 Actions
organizationally who
defends the customer
single customer view
listening labs
➋
All rights reserved - The Myndset Company@mdial
“walking the talk”
tweeting blogging engaging
#CMOsthatdonttweet
➌