Zone Creativity Lecture
•Download as PPT, PDF•
0 likes•415 views
My Inaugral Zone Enterprise Lecture
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Zone Creativity Lecture
- 1. Creative Ideas for Business © Matthew C. Draycott, 2009
- 27. Lets Role Play
Editor's Notes
- Drawing Exercise – draw the person next to you
- Embarrassment - it’s about fearing the judgement of our peers as adults, Bob Mcim 60’s / 70’s “this fear causes us to be conservative” – kids don’t have this fear, they will happily share their works - they do this more if given the security to be creative – so if we want to help build creative adults we need to encourage this behaviour – how do we do that?
- Creative Work Spaces – Security to play (we loose it as we grow older)
- In doing this these companies have created workspaces where people feel relaxed, secure because this is part of a short cut to encouraging play (takes more than decor – but these are signals - symbols - to show people that the work place is permissive, that pay is allowed) – does this work? Well lets talk evidence!
- Symbols work – so here is a symbol of mine!
- Security encourages play – for me when I need to encourage play I like simple toys, paper airplanes – I make them and play with them – why is playfulness important? – it helps us, as adults we encounter new situations and we try to categorise them as quickly as possible?
- What's this? Reasons for the need to categories – we need to answer quickly, lots of stimulus, life's complicated – except it runs much deeper than that – hunter gather’ survival (evolutionary biology)
- What is this?
- Is it, kids are more engaged with open possibilities, its not just what is this? Its what can I do with this? Start of exploratory play?
- Christmas morning 1989!
- Christmas afternoon! – the toy only offers one choice the box offer limitless possibilities and that's something a lot of us forget a we get older!
- Fill in as many as you can in 1 minute
- Who got more than 5, 10, 20, the full 30? Did anyone do a variation on a theme? Did anyone use my examples? I was interested in quantity – adults self edit, we don’t play, we don’t test ideas – in this activity the desire to be original in many case over rode your ability to complete the task because or what I showed you – again this is a from of play, of exploration we as adults dont investiagte all the possibilities bacuse we edit them away
- Mescaline – barriers Bob Mcim 1960’s – perdu creativity test - great ideas furniture, scientific models, houses, space probes etc. – drug broke down these barriers and removed peoples adult blocks to behaviours
- Sister Mary Cortia – Boston 1968 we need rules to break old rules and norms – my dad!
- By breaking old rules we can be open to explore... Eames chair effect on modern furniture led to companies like IKEA
- So experimentation / exploration is key and a major part of that behaviour is linked to building – average western 6 year old spends around 50% of their time on construction play. When play is about building a tower the learn by knocking it down and re-building it how to make it stronger as adults we call this prototyping
- Quickly getting something into the real world – very practical applications for these skills – we can communicate complex ideas with propotypes
- Speed, test - description
- When children play a role they follow social scripts, if these miss match they fall apart and children are quick to notice if they are broken – as adults we have a wealth of experience to base these scripts on, and we are very quick to notice when something doesn’t work or lacks authenticity – in that way RP is very important.
- Empathy – annalogy
- Go out and play? Play is not anarchy – play has rules – esp. group play – we follow scripts and rules to make play useful
- Back to task one – image if we had done that at a pub, as part of a game, the rules being the worst sketch buys the next round, you would have been more comfortable, more able to play because there were rules targeted at a result. Rules for play – we need to know when and how to play, its a transition to make the application of that useful to business and thats what all the examples we have covered today have in common – you can be seious and play