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Everything Changes Keynote at #gcasyd15

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All communication professionals are change managers, whether they believe it or not.
Keynote presentation on change an communication for government communicators. Part of the #gcasyd15 conference.

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Everything Changes Keynote at #gcasyd15

  1. 1. EVERYTHING CHANGES COMMUNICATION IN THE AGE OF PERPETUAL DISRUPTION JONATHAN CHAMP, FOUNDER MEANING BUSINESS @MEANINGBUSINESS
  2. 2. GREATEST POSITIVE CHANGE
  3. 3. GREATEST CHALLENGE
  4. 4. WE COMMUNICATE FOR AN OUTCOME HEAD HEART HANDS RESULT
  5. 5. ISN’T CHANGE THE MAIN JOB OF COMMUNICATION? Communication management is about changing something Opinions, Relationships, Knowledge, Actions Change management is also about changing something Process, system, strategy
  6. 6. THINGS THAT ARE TRUE* Change is hard People resist change Opposition is a problem Everyone needs to understand the change 70% of change fails No quick fix *Not actually true #OHWAIT
  7. 7. TRENDS, FADS AND THE NEXT BIG THING
  8. 8. ORGANISATIONS FACE A DEGREE OF COMPLEXITY GREATER THAN EVER Political Open Government Shift Social Occupy Responsibility Economic Collaborative Consumption The ‘Bitcoin’ Effect Technological MORE NEW STUFF ALL THE TIME
  9. 9. THE INTERNET IS NOT THE WORLD
  10. 10. GOVERNMENT IN 140 CHARACTERS
  11. 11. HACKTIVISM
  12. 12. HACKTIVISM*
  13. 13. INDIVIDUAL/S
  14. 14. NEW WAYS OF SENSE-MAKING
  15. 15. THE RISE* OF STORY *or the commodification of storytelling as a business tool
  16. 16. SHIFTING VOICES http://eyewitnessmediahub.com/research/user-generated-content
  17. 17. MEDIUM / MESSAGE
  18. 18. BOTS
  19. 19. GARTNER HYPE CYCLE
  20. 20. Gartner
  21. 21. COMPLEXITY IS DISRUPTIVE, DISRUPTION DRIVES INNOVATION
  22. 22. INDIVIDUALS WITHIN ORGANISATIONS ARE EXPERIENCING TRANSFORMATION
  23. 23. TRUST AND ENGAGEMENT
  24. 24. ROLES
  25. 25. BLURRING THE LINES: Shifting Roles Stakeholder Audience Co-creatorCommunity Network
  26. 26. PROCESSES
  27. 27. IT’S NOT WHAT YOU SAY… FROM TO Key Messages Key Participants Decisions announced Consult and share Inside out Outside in Slogans Proof Points Policy Principles Answers Questions Leader as voice Shared voice Content Context
  28. 28. FOR US THIS MEANS…
  29. 29. THE GAP, THE CURVE AND THE DIP Adapted from Kubler Ross, Prosci, Quirke, Larkin, Conner Desired Current Gap Transitions Endings Beginning Stages of grief Uninformed optimism Uninformed pessimism Hopeful realism Informed pessimism Change ‘completion’ Responses to change must be taken into account Change goals follow a consistent sequence of outcomes Awareness Desire Knowledge Ability Reinforcement Commitment curve Positive Perception Experimentation Adoption Internalisation Institutionalisation Understanding Awareness Support Involvement Commitment Comms Goals will determine approach Performance dip
  30. 30. TOOLKIT
  31. 31. LEARN FROM OTHER DISCIPLINES
  32. 32. NO QUICK FIX*
  33. 33. SIMPLICITY IS A STRATEGY •  Limit noise •  Focus on the biggest thing •  Advocate and facilitate employee and stakeholder understanding
  34. 34. The Shorter COMMS Plan Context (WHY) • What do we need to know before we begin? • Where are we now? • What happened? • Why now? • Who does this involve? • What do we need to research? Outcome (WHAT) • What needs to happen? • What result is needed? • What will success look like? • For each stakeholder • What will communication deliver? • When? Messages (WHAT) • What messages are required for each audience to create the required outcome? • Information • Attitude • Action • Sequence Methods (HOW) • What communication approaches will achieve the outcome? • Timing and alignment • Channels & activities • Measurement • Feedback • Manage the plan Support (WHO) • What are the roles and responsibilities? • What activities other than communication are required? • What is the budget? • Who is the sponsor and business owner? • What resources are required? The Shorter COMMS Plan version 2.2 by Jonathan Champ, Meaning Business is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. www.meaningbusiness.com.au
  35. 35. PRINCIPLES NOT POLICIES Context and outcome driven Negotiated Adaptability
  36. 36. Context Connection Curation Collaboration Co/ creation
  37. 37. ASK OURSELVES WWASUD* *WHAT WOULD A STARTUP DO?
  38. 38. DESIGN AS COMMUNICATION There is no change management or communication program for the internet, social platforms or mobile phones
  39. 39. AGILE Define Create Measure Review Old model New world
  40. 40. ‘PLAY’
  41. 41. EMPOWERING EMPLOYEES TO OWN THE NARRATIVE Co-creation becomes a model for true engagement
  42. 42. BEWARE •  No magic solutions •  Trends are impermanent, consider cycles •  Know what problem you are trying to address
  43. 43. IN PRACTICE Understand the drivers of change Be the voice of the ‘X’ Extend the toolbox beyond communication Coaches not creators
  44. 44. REMEMBER •  Change is what we do •  The human response to change is predictable •  The organisational approach to change doesn’t always support the human approach •  As communicators we can create better outcomes for all parties •  We have to continue to change ourselves
  45. 45. AMA* JONATHAN CHAMP @meaningbusiness www.meaningbusiness.com.au

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