(USABILITY / DESIRABILITY) INNOVATIVE
We craft and develop digital products.
Transforming early-stage ideas into beautiful products and
Partner with companies to develop and foster innovative
solutions to business problems using technology that can help
them adapt, transform and develop.
Product & MVP Strategy
Data Analytics & Reporting
Mobile & Web Design
WEB & MOBILE
iOS & Android
Web & Mobile
Responsive Web Applications
Digital Marketing Optimisation
CRO - Conversion Report
QA & Functional Testing
Hosting & Maintenance
Analytics & Reporting
WHAT’S AN APP ANYWAY
An app - application - is a computer program
built with a specific practical purposes,
especially in industry.
WHAT’S AN APP ANYWAY
An app is not a business, it’s a function. - James Altucher
A business has customers, revenues, and helps people solve problems.
Apps are things created by humans for other humans to solve
Design Thinking is a process that systemises the prototyping of ideas and practices to
By taking a structured approach to the creation of ideas and implementation of
practices, it maximises the chances of success.
Design thinking involves developing new ideas and practices which are based
on evidence and other successful ideas. These ideas are refined and converted into
practices, which are then rigorously tested to determine their efficacy.
When a practice is determined to be effective, it is scaled to enhance its impact.
USE DESIGN THINKING
Design in its most effective form is a process, an action, a verb not a
Design is most often used to describe an object or end result
DESIGN VS DESIGN THINKING
Design thinking allows you to come up
with solutions that are empathic,
engage with your customers and
Design is the most powerful tool and
when used effectively, can be the
foundation for driving a brand or
Design thinking is a problem solving approach to
ensure an empathetic and holistic experience.
Great for specific kinds of problems
Traditional Analytics good for “Tame” problems
Good for Mysteries “Wicked problems”, mostly
problems involving Humans (eg. Healthcare)
● Business Model Innovation
● Product Innovation
HOW DESIGN THINKING FITS INTO BUSINESS
1. Identify an opportunity / market research high level
2. What is? (Current reality) Define problem
3. What if (Future invisioned) Create and consider many
4. What wows (refine selected options, repeat)
5. What worked? Pick winner
Identify an opportunity and conduct market research high level
Another way to say it is defining the right problem to solve.
Design thinking requires a team or business to always question the brief, the problem to be solved.
Goal: To define and revise the opportunity before embarking on its creation and execution.
Scope high level overview
Observer takes a seat
Customer Journey Mapping - see http://uxmastery.com/how-to-create-a-customer-journey-map/
Cross functional insight
Make assumptions to test
STEP 1: IDENTIFY OPPORTUNITY
What is? (Current reality) Define problem
No matter how obvious the solution may seem, many solutions should be created for consideration.
Create them in a way that allows them to be judged equally as possible answers.
Present the problem, what is its impact, what are the consequence of not solving this problem and what are
the emotions the problems creates for people involved
In-depth research on the market
Question your assumptions: List them out, rule them out by validation and testing
Define customer Personas
Create and consider many options:
Solve the problem
Look at a problem from more than one perspective always yields richer results.
STEP 2: WHAT IS
What if (Future invisioned)
Business model canvas (We will develop this on the next slide)
How do we use the BMC:
Create some napkin pitches
STEP 3: WHAT IF
What wows (refine and review selected options, repeat)
Any promising results? They need to be embraced and nurtured.
Surface key assumptions
Given a chance to grow protected from the evil idea-killers of previous experience.
Even the strongest of new ideas can be fragile in their infancy.
Make a “pretotype”
Design thinking allows their potential to be realized by creating an environment conducive to
growth and experimentation, and the making of mistakes in order to achieve out of the ordinary
Redo Business Model Canvas (optional)
STEP 4: WHAT WOWS
STEP 4: WHAT WOWS
We can do
can sustain it
Design process is an ongoing journey. It is the process of testing,
recording information and reviewing what has been learned. Add in
reviews to optimise your product.
IMPLEMENTATION, REVIEW & ONGOING SUPPORT
Immerse yourself in customer data
Conduct a small experiments
Assumptions Proven Assumpti
STEP 5: WHAT WORKED
“Pick the Winner”
At this point enough road has been traveled to insure
success. It's the time to commit resources to achieve the
● Get feedback from stakeholders
● Use data to make decisions
● Design on-ramp
Develop a roadmap of key assumptions you will continue to test and how
that will be used to iterate your product.
“Develop, talk to the market and get feedback, re-develop.”
PITCH WRITING STRUCTURE
Problem -whats the problem you are solving
Solution -why your solution is great
How it works - how your solution works
UVP - what is your Unique Value proposition
UA - what’s your unfair advantage
Tests - have you got proof it works and people want it?
Revenue - how are you making money?
Need -what do you need from investors and or business affiliates?
Use the “Gaddy Pitch” pattern to describe your startup.
You know how [there is this problem]? Well what we do is [fix the
problem with this solution]. In fact [here is some social proof to
support our value].
e.g. SKYPE: You know how phone calls are too expensive? Well what we
do is allow phone calls over the internet for free. In fact we have over 300
million users globally.
- Identify the opportunity
- What is? (Current reality) Define problem
- What if (Future invisioned) Create and consider many options
- What wows (refine selected options, repeat)
- What worked? Pick winner