1. How to Leverage Facebook Apps to Build, Grow and Keep a Fan Base June 2011

2. Overview Introduction Set Goals Inventory Your Assets Give Fans a Reason to “Like” You Make Your Fans Your Evangelists Throw Spaghetti Against the Wall Analyze It & Optimize It Examples Q&A

3. Introduction David Barad Former VP, Marketing and Business Development at DisneyStore.com Former VP, General Manager of eCommerce at The Cheesecake Factory I am an advocate for the Marketer Fan Appz We help companies engage, grow and monetize their fan bases through a Social Media Marketing Platform We have great clients (NBA, NFL, MLB, Disney, ESPN, NBC, CBS, FOX, and many more) 3

4. Set Goals What are you trying to accomplish? Have as few goals as possible Keep your goals simple and measurable

5. Inventory Your Assets What assets do you have and what assets can you use? Examples of assets: Facebook Fans Database Retail Locations TV Spots/Channels Web Traffic Offline Events (sporting events) Twitter Following Money for a Media Buy What is unique to you?

6. Give Them A Reason to “Like” and Engage With You Contests Content Fun Information Coupons and Promotions Earn Rewards Social Media is an escape Make them smile Make them want to share it with their friends

7. Make Your Fans Your Evangelists Give Fans a reason to want to share Contest Strategies (sweepstakes) Posting on their wall is to increase their social standing

8. Throw Spaghetti Against the Wall We are still in the early stages of Social Media Marketing Watch others and learn what you can Get Creative Try things and see what works for your audience (with goals and the ability to analyze) Be Brave

9. Analyze It and Optimize Have goals Keep it simple to start Be able to get to causation not correlation whenever possible Use correlation if causation is not known Control what you can Be Patient

10. Examples

11. America’s Next Great Restaurant

12. Zales

13. Zales

14. Questions & Answers 14

15. Thank YouDavid Baraddavidbarad@fanappz.comTwitter - @dbarad 15