More Related Content
Similar to Day1 1300 melnick_beyond performance marketing (20)
More from Mediabistro (20)
Day1 1300 melnick_beyond performance marketing
- 7. $0,50
$1,50
$0,00
$2,00
$3,50
$1,00
$2,50
$3,00
1.2.2010
2.2.2010
3.2.2010
4.2.2010
5.2.2010
6.2.2010
7.2.2010
Median CPC
8.2.2010
9.2.2010
US 30-39
Median CPC
10.2.2010
Median CPC 11.2.2010
12.2.2010
1.2.2011
Cost of Ads Skyrocketing
2.2.2011
3.2.2011
4.2.2011
- 12. Key Elements to Pre-Launch Phase
• Test
Research • Involve Customers
• Steps
Plan • Resources
• Goals
- 13. Caveats When Listening to the
Customer
Customer feedback
myopic
Customer feedback
backward looking
Competitive secrecy
compromised
- 17. When and Where
• Minimum Desirable Product
When • Full Beta
• Speed to Market
When II • Competitive Launches
• Facebook English
Where • Global
- 18. Coordinate
You
Media
SNs
Partners
Ad
Press
Agency
- 28. Easy Way Out
Not just ads
Events and Create a
promotions dialogue
- 30. Summary
Create a real marketing plan
Do not neglect traditional marketing channels
Performance marketing is still important
Measure and react