Videogame localization & technology_ how to enhance the power of translation.pdf
Seth Lieberman
1. Seth Lieberman
CEO Pangea Media / SnapApp.com
slieberman@pangeamedia.com
Twitter: @SethWLieberman
#pubappx
2. "While the old Web was
about sites, clicks and
eyeballs, the new Web is
about communities,
participation and peering,"
-Don Tapscott, author of Wikinomics
2
11. Anatomy of Engagement
Don’t bury the lede Create reason to participate
Set the hook Make the participation
interesting
Capture the value Drive the desired event
Deliver the payload Make it worth it
15. Cross Pollination: Web + Social
• It takes the web and social to bear the most fruit
• Mix and match content
• Blend the experience, don’t box users in (or out)
Photo via Andy Mayer
17. What’s What on Facebook
• Timeline: Replaces the profile, makes historical status
updates, Likes and app installs more visible.
• Ticker: The Ticker replaces the "All Stories" vs "Top Stories"
distinction that use to exist. Now only high quality stories go on
the News Feed, and everything else goes in the Ticker. The
Ticker is the firehose of data for everything your friends and the
pages you subscribe to are doing and saying. Everything goes
into the ticker, but then the EdgeRank algorithm determines
which things get promoted to appear in the News Feed.
• OpenGraph API: The OpenGraph API is a new way to manage
“gestures” (i.e., like, read, listen to, cook, write, etc.), and
permissions for posting about those gestures/actions that the
user makes. The Ticker gives OpenGraph API something to post
into other than your News Feed.
18. Drive Engagement Through a Funnel
Where Web FB twitter display mobile local
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