Big Think. Small Screen. How semantic computing in the cloud will revolutionize the consumer experience on the phone Tom Gruber CTO and co-founder Siri, Inc. © 2009 Siri, Inc. All rights reserved.

The Cloud The Pipe The Interface The Ecosystem

Web 3.0 will require even more computation. Big computing powers the titans of Web 2.0. Can the Cloud make this possible? The Cloud The Pipe The Interface The Ecosystem And innovation.

Cheap computing? "The illusion of infinite scalability" Big Data? "The illusion of omniscience" Hint: Lightning Hint: Weather systems The Cloud The Pipe The Interface The Ecosystem

The Cloud The Pipe The Interface The Ecosystem Aaron Koblin

In 2010 3G will hit mass market tipping point Source: Morgan Stanley 2009 Mobile Internet Report

The Second Wave: Mobile Bandwidth Petabytes/month 2008 2013 Wireless Traffic source: http://gigaom.com/2009/07/17/data-the-future-of-the-internet-looks-highly-mobile/ 2010 Wireline Traffic 3G 4G ADSL 3-5Mbsp ADSL 1Mbps

Nexus One image is a riff on http://www.flickr.com/photos/julietteculver/4281553933/ The Cloud The Pipe The Interface The Ecosystem What makes smart phones Smart ? Most new phones will be Smart Phones. Smart Phones are the new PC.

The Cloud The Pipe The Interface The Ecosystem What will feed the ecosystem of Web 3.0? The food chain of Web 2.0 starts with search.

Structured data? Semantic Web? Connection: "The Gigantic Join" Services? APIs? Combination: "The mother of all mashups"

The Gigantic Join Linking Open Data cloud by http://richard.cyganiak.de/2007/10/lod/ where what who when what

The Ecosystem of APIs and Online Data Over 1600 APIs growing at accelerated rate...

API connectivity amplifies the power of services. http://www.balaiyer.com/tabid/1475/bid/5036/Cloud-computing-ecosystem-from-an-API-perspective.aspx

Compound Interest  http://www.balaiyer.com/tabid/1475/bid/5065/Cloud-computing-ecosystem-updated.aspx

The Big Think Paradigm: Language as Interface Sensory Awareness Problem Solving Personal Services

A Virtual Personal Assistant

Siri demo here for video demos: www.siri.com

Bringing the Big Think to the Small Screen

With Cloud Computing, Speech to text has arrived.

Speech + Semantics + APIs

It doesn't always work "Tell my husband I'll be late."

Location Awareness http://lifehacker.com/395171/how-your-location+aware-iphone-will-change-your-life

Looking Up By Looking At

Connect it to open data...

Looking Up by Listening http://www.shazam.com/music/web/pages/iphone.html

More than Just the Facts, Ma'am

Applying multiple sources to solve a problem

Pandora and Livekick: Delivering services based on you

Delivering Personal Services on Command

Coming Soon to iPhone A Virtual Personal Assistant