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Alan Stevens
The MediaCoach
Twitter: mediacoach
Social Media
Marketing
Social Media
Marketing
Five techniques
Five traps
Five Techniques
Technique One
Seeing Opportunities
Technique Two
Creating Stories
What’s the message?
Technique Three
Being Different
Technique Four
Creating a community
Technique Five
Being there
Five Five Traps
r PR is pants....
(Why your
social media is
pants)
r PR is pants....
(Why your
social media is
pants)
Nikolas
Bendtner fined
100,000 Euro for
illegal advertising
at European...
Trap One
Using tragedy as
advertising
Sent as a response to the
Boston Marathon bombing
Chicago plane crash, in
which a child was killed
Trap Two
Forgetting to turn off
automated messages
A few hours before this
tweet, a gunman entered
cinema in Aurora,
Colorado and shot 82
people, 12 of whom died
Tesco was in the middle
of a scandal about
horsemeat in meat
products
Trap Three
Not understanding how
social media works
Trap Four
Not monitoring fake
brand sites
Trap Five
Forgetting that it’s
SOCIAL Media
Social Media
Marketing
Five techniques
Five traps
Social Media
Marketing
Five techniques
Opportunities - Stories - Community - Different - Being There
Five traps
Social Media
Marketing
Five techniques
Opportunities - Stories - Community - Different - Being There
Five traps
Alan Stevens
The MediaCoach
Twitter: mediacoach
alan@mediacoach.co.uk
Thank You for
listening
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
Social media (session 4)
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Social media (session 4)
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Social media (session 4)

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#wagthedog Session 4

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Social media (session 4)

  1. 1. Alan Stevens The MediaCoach Twitter: mediacoach Social Media Marketing
  2. 2. Social Media Marketing Five techniques Five traps
  3. 3. Five Techniques
  4. 4. Technique One Seeing Opportunities
  5. 5. Technique Two Creating Stories
  6. 6. What’s the message?
  7. 7. Technique Three Being Different
  8. 8. Technique Four Creating a community
  9. 9. Technique Five Being there
  10. 10. Five Five Traps
  11. 11. r PR is pants.... (Why your social media is pants)
  12. 12. r PR is pants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
  13. 13. Trap One Using tragedy as advertising
  14. 14. Sent as a response to the Boston Marathon bombing
  15. 15. Chicago plane crash, in which a child was killed
  16. 16. Trap Two Forgetting to turn off automated messages
  17. 17. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
  18. 18. Tesco was in the middle of a scandal about horsemeat in meat products
  19. 19. Trap Three Not understanding how social media works
  20. 20. Trap Four Not monitoring fake brand sites
  21. 21. Trap Five Forgetting that it’s SOCIAL Media
  22. 22. Social Media Marketing Five techniques Five traps
  23. 23. Social Media Marketing Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  24. 24. Social Media Marketing Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  25. 25. Alan Stevens The MediaCoach Twitter: mediacoach alan@mediacoach.co.uk Thank You for listening

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