SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
How much would you pay for this?
How much would you pay for this? 
100 % cotton
How much would you pay for this? 
100 % cotton 
Have you got a price in 
mind?
How much would you pay for this? 
100 % cotton 
Have you got a price in 
mind? 
OK, let’s called it price 
“P”
How much more would you pay for these?
How much more would you pay for these? 
100% cotton
How much more would you pay for these? 
Have you got a price in 
mind? 
100% cotton
How much more would you pay for these? 
Have you got a price in 
mind? 
100% cotton 
OK, let’s called it price 
“N”
How much more would you pay for these? 
Have you got a price in 
mind? 
100% cotton 100% cotton 
OK, let’s called it price 
“N”
How much more would you pay for these? 
Have you got a price in 
mind? 
100% cotton 100% cotton 
OK, let’s called it price 
“N” 
Have you got a price in 
mind?
How much more would you pay for these? 
Have you got a price in 
mind? 
100% cotton 100% cotton 
OK, let’s called it price 
“N” 
Have you got a price in 
mind? 
OK, let’s called it price 
“B”
The difference between product and brand…
The difference between product and brand… 
Is the belief system in your mind that makes you assign 
different prices for…
The difference between product and brand… 
Is the belief system in your mind that makes you assign 
different prices for… 
“P” 
100% 
cotton
The difference between product and brand… 
Is the belief system in your mind that makes you assign 
different prices for… 
“P” 
100% 
cotton 
“N” 
100% 
cotton
The difference between product and brand… 
Is the belief system in your mind that makes you assign 
different prices for… 
“P” 
100% 
cotton 
“N” 
100% 
cotton 
“B” 
100% 
cotton
mediacodex.com

Contenu connexe

Plus de Wahyd Vannoni

Mediacodex Happiness Survey
Mediacodex Happiness SurveyMediacodex Happiness Survey
Mediacodex Happiness SurveyWahyd Vannoni
 
Lebanon: Social media Conference
Lebanon: Social media ConferenceLebanon: Social media Conference
Lebanon: Social media ConferenceWahyd Vannoni
 
Tips for Multicultural Communications
Tips for Multicultural CommunicationsTips for Multicultural Communications
Tips for Multicultural CommunicationsWahyd Vannoni
 
Webminar Personal Branding Francais
Webminar   Personal Branding FrancaisWebminar   Personal Branding Francais
Webminar Personal Branding FrancaisWahyd Vannoni
 
Why presentations fail
Why presentations failWhy presentations fail
Why presentations failWahyd Vannoni
 

Plus de Wahyd Vannoni (6)

Mediacodex Happiness Survey
Mediacodex Happiness SurveyMediacodex Happiness Survey
Mediacodex Happiness Survey
 
Lebanon: Social media Conference
Lebanon: Social media ConferenceLebanon: Social media Conference
Lebanon: Social media Conference
 
Tips for Multicultural Communications
Tips for Multicultural CommunicationsTips for Multicultural Communications
Tips for Multicultural Communications
 
Webminar Personal Branding Francais
Webminar   Personal Branding FrancaisWebminar   Personal Branding Francais
Webminar Personal Branding Francais
 
Blogging Do It Well
Blogging Do It WellBlogging Do It Well
Blogging Do It Well
 
Why presentations fail
Why presentations failWhy presentations fail
Why presentations fail
 

Dernier

TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 

Dernier (20)

TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 

Difference between product and brand

  • 1. How much would you pay for this?
  • 2. How much would you pay for this? 100 % cotton
  • 3. How much would you pay for this? 100 % cotton Have you got a price in mind?
  • 4. How much would you pay for this? 100 % cotton Have you got a price in mind? OK, let’s called it price “P”
  • 5. How much more would you pay for these?
  • 6. How much more would you pay for these? 100% cotton
  • 7. How much more would you pay for these? Have you got a price in mind? 100% cotton
  • 8. How much more would you pay for these? Have you got a price in mind? 100% cotton OK, let’s called it price “N”
  • 9. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N”
  • 10. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind?
  • 11. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind? OK, let’s called it price “B”
  • 12. The difference between product and brand…
  • 13. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for…
  • 14. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton
  • 15. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton
  • 16. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton “B” 100% cotton