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The Instant RFP Pain in the butt  agency planner winner takes all!!! amazing candidates
The challenge <ul><li>Well known apparel & housewares retailer with 1,500 stores nationwide </li></ul><ul><li>Centralized ...
And now….
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David

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David

  1. 1. The Instant RFP Pain in the butt agency planner winner takes all!!! amazing candidates
  2. 2. The challenge <ul><li>Well known apparel & housewares retailer with 1,500 stores nationwide </li></ul><ul><li>Centralized marketing team for national pushes, with individual branches responsible for local programs </li></ul><ul><li>Looking to ramp up mobile social marketing programs starting with Mother’s Day/Father’s Day/Graduation season </li></ul><ul><li>Goals: </li></ul><ul><ul><li>Drive traffic to the stores & higher sales within stores </li></ul></ul><ul><ul><li>Gain early adopter credibility </li></ul></ul><ul><li>Assets: </li></ul><ul><ul><li>WTF (Website, Twitter, Facebook), repurposed TV assets on YouTube </li></ul></ul><ul><ul><li>Brand recognition </li></ul></ul><ul><li>Budget not specified - <$50K is easy sell, $100K doable, >$100K needs strong rationale </li></ul>
  3. 3. And now….

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