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Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
MediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
MediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
MediaPost
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
MediaPost
Recommandé
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
MediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
MediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
MediaPost
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
MediaPost
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
Reaching Buyers Without Cookies
Reaching Buyers Without Cookies
MediaPost
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
Cookie Apocalypse!!!
Cookie Apocalypse!!!
MediaPost
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
Leveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
MediaPost
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
MediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
MediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
MediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform: - Foursquare QSR Insights - Roku Platform Updates - Beta Measurement Opportunity
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
MediaPost
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
MediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
MediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
MediaPost
Opening Remarks and Overview
MediaPost Outfront 2021
MediaPost Outfront 2021
MediaPost
Results of the 2021 EIS Survey
Email Insider Summit VIP Survey 2021
Email Insider Summit VIP Survey 2021
MediaPost
The pandemic created a “test and learn” environment for most marketers, and for Cadillac, that included successfully scaling addressable TV with local dealers. Eric Neville, senior manager, media & audience strategy, discusses the benefits of activating one-to-one targeting across the evolving TV landscape. He’ll share how media addressability has enabled closed looped sales studies and regional activation to overcome the dynamic automotive marketplace, especially during COVID.
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
MediaPost
As a founding partner of Free The Work, a nonprofit which advocates for companies to provide more opportunities for underrepresented creators, Ford Motor Co. works with agency partner UWG to conduct a fair and open bidding process to find the best production talent. To ensure accurate portrayals of women and girls, the team followed insights provided by the ANA’s #SeeHer movement. The result was a campaign created by and for Black women, affirming Ford's commitment to supporting the advancement of positive representations of them in media and advertising both in front of and behind the cameras.
Multicultural Representation In Automotive Advertising
Multicultural Representation In Automotive Advertising
MediaPost
Cadillac’s marketing agility was put to the test in 2020, but the team rose to the occasion and came out stronger. The brand’s success can be attributed to a strong core strategy and the team’s ability to pivot quickly in response to shifting consumer sentiment. Looking ahead, Melissa Grady will share how Cadillac is moving forward in 2021 and preparing to launch the brand’s first all-electric vehicle, the highly anticipated LYRIQ.
Marketing Agility: Moving Forward in 2021 and Beyond
Marketing Agility: Moving Forward in 2021 and Beyond
MediaPost
The streaming decade is certainly here, Jeff Katz, Head of Sales in the Central Region at Roku, will share 3 key updates for CPG Marketers from America’s #1 Streaming Platform: Roku Platform Updates, Kroger Precision Marketing Partnership Highlight, CPG Category Trends
From the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With Roku
MediaPost
Building a CPG brand within the Grocery Industrial Complex can be daunting and costly. Jimmy Bars co-founder explores the innovative distribution and marketing channels that has helped build the brand without breaking the bank.
Jimmy Bars Takes the Paths Less Traveled
Jimmy Bars Takes the Paths Less Traveled
MediaPost
A century ago Betty Crocker taught us everything we need to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops, General Mills CMO Ivan Pollard explores how the company draws lessons and inspiration from this CPG icon.
The Evolving Practice of Consumer Engagement
The Evolving Practice of Consumer Engagement
MediaPost
Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
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Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
Reaching Buyers Without Cookies
Reaching Buyers Without Cookies
MediaPost
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
Cookie Apocalypse!!!
Cookie Apocalypse!!!
MediaPost
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
Leveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
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MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
MediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
MediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
MediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform: - Foursquare QSR Insights - Roku Platform Updates - Beta Measurement Opportunity
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
MediaPost
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
MediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
MediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
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Opening Remarks and Overview
MediaPost Outfront 2021
MediaPost Outfront 2021
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Results of the 2021 EIS Survey
Email Insider Summit VIP Survey 2021
Email Insider Summit VIP Survey 2021
MediaPost
The pandemic created a “test and learn” environment for most marketers, and for Cadillac, that included successfully scaling addressable TV with local dealers. Eric Neville, senior manager, media & audience strategy, discusses the benefits of activating one-to-one targeting across the evolving TV landscape. He’ll share how media addressability has enabled closed looped sales studies and regional activation to overcome the dynamic automotive marketplace, especially during COVID.
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
MediaPost
As a founding partner of Free The Work, a nonprofit which advocates for companies to provide more opportunities for underrepresented creators, Ford Motor Co. works with agency partner UWG to conduct a fair and open bidding process to find the best production talent. To ensure accurate portrayals of women and girls, the team followed insights provided by the ANA’s #SeeHer movement. The result was a campaign created by and for Black women, affirming Ford's commitment to supporting the advancement of positive representations of them in media and advertising both in front of and behind the cameras.
Multicultural Representation In Automotive Advertising
Multicultural Representation In Automotive Advertising
MediaPost
Cadillac’s marketing agility was put to the test in 2020, but the team rose to the occasion and came out stronger. The brand’s success can be attributed to a strong core strategy and the team’s ability to pivot quickly in response to shifting consumer sentiment. Looking ahead, Melissa Grady will share how Cadillac is moving forward in 2021 and preparing to launch the brand’s first all-electric vehicle, the highly anticipated LYRIQ.
Marketing Agility: Moving Forward in 2021 and Beyond
Marketing Agility: Moving Forward in 2021 and Beyond
MediaPost
The streaming decade is certainly here, Jeff Katz, Head of Sales in the Central Region at Roku, will share 3 key updates for CPG Marketers from America’s #1 Streaming Platform: Roku Platform Updates, Kroger Precision Marketing Partnership Highlight, CPG Category Trends
From the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With Roku
MediaPost
Building a CPG brand within the Grocery Industrial Complex can be daunting and costly. Jimmy Bars co-founder explores the innovative distribution and marketing channels that has helped build the brand without breaking the bank.
Jimmy Bars Takes the Paths Less Traveled
Jimmy Bars Takes the Paths Less Traveled
MediaPost
A century ago Betty Crocker taught us everything we need to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops, General Mills CMO Ivan Pollard explores how the company draws lessons and inspiration from this CPG icon.
The Evolving Practice of Consumer Engagement
The Evolving Practice of Consumer Engagement
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Reaching Buyers Without Cookies
Reaching Buyers Without Cookies
Cookie Apocalypse!!!
Cookie Apocalypse!!!
Leveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
MediaPost Outfront 2021
MediaPost Outfront 2021
Email Insider Summit VIP Survey 2021
Email Insider Summit VIP Survey 2021
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
Flipping the Funnel: Addressable TV and the Success of Audience Modeling and ...
Multicultural Representation In Automotive Advertising
Multicultural Representation In Automotive Advertising
Marketing Agility: Moving Forward in 2021 and Beyond
Marketing Agility: Moving Forward in 2021 and Beyond
From the Living Room to the Shopping Cart With Roku
From the Living Room to the Shopping Cart With Roku
Jimmy Bars Takes the Paths Less Traveled
Jimmy Bars Takes the Paths Less Traveled
The Evolving Practice of Consumer Engagement
The Evolving Practice of Consumer Engagement
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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
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Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
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This talk explores what SEO success really looks like. After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
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Social media it's advantages and disadvantage.
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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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This content is giving basic knowledge about Google Search Console. If anyone is using Google Search Console for the first time, then this content can help in providing complete knowledge. For more information visit https://digitalpundit.in/
What is Google Search Console and What is it provide?
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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.
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Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
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Discover why over 2,000 B2B brands partner with Martal Group, the #1 B2B lead generation agency.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
Digital Strategy Master Class - Andrew Rupert
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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand
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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.
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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
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