National Retail Story Audience-Based Buying Programmatic

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The document discusses how a national retail brand used data-driven programmatic buying to improve their marketing efforts. This allowed them to target audiences more effectively and efficiently, leading to results like doubling their return on ad spend. It emphasizes that programmatic buying powered by data is not the future, but already the present for solving audience and index-based buying challenges.

Marketing

EMPOWER MEDIAMARKETING 8
2.5
QUINTILLION
BYTES

EMPOWER MEDIAMARKETING 15
RESULTS:
2 X ROAS

EMPOWER MEDIAMARKETING 20
EMBRACING
DATA.

EMPOWER MEDIAMARKETING 23
EFFECTIVE VS. EFFICIENT

EMPOWER MEDIAMARKETING 24
RESULTS:
2 X ROAS

EMPOWER MEDIAMARKETING
THANK YOU
MICHELE TOLLER
EMPOWER MEDIAMARKETING, VP

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National Retail Story Audience-Based Buying Programmatic

1. EMPOWER MEDIAMARKETING SOLVING FOR AUDIENCE/INDEX-BASED BUYING: A NATIONAL RETAIL STORY MICHELE TOLLER

2. EMPOWER MEDIAMARKETING 2 DATA DRIVEN-PROGRAMMATIC BUYING IS NOT THE FUTURE IT IS TODAY.

3. EMPOWER MEDIAMARKETING 3

4. EMPOWER MEDIAMARKETING 5

5. EMPOWER MEDIAMARKETING 6

6. EMPOWER MEDIAMARKETING 7

7. EMPOWER MEDIAMARKETING 8 2.5 QUINTILLION BYTES

8. EMPOWER MEDIAMARKETING 9

9. EMPOWER MEDIAMARKETING 10

10. EMPOWER MEDIAMARKETING 11

11. EMPOWER MEDIAMARKETING 12

12. EMPOWER MEDIAMARKETING 13

13. EMPOWER MEDIAMARKETING 14

14. EMPOWER MEDIAMARKETING 15 RESULTS: 2 X ROAS

15. EMPOWER MEDIAMARKETING 16

16. EMPOWER MEDIAMARKETING 17

17. EMPOWER MEDIAMARKETING 18

18. EMPOWER MEDIAMARKETING 19

19. EMPOWER MEDIAMARKETING 20 EMBRACING DATA.

20. EMPOWER MEDIAMARKETING 21

21. EMPOWER MEDIAMARKETING 22

22. EMPOWER MEDIAMARKETING 23 EFFECTIVE VS. EFFICIENT

23. EMPOWER MEDIAMARKETING 24 RESULTS: 2 X ROAS

24. EMPOWER MEDIAMARKETING 25

25. EMPOWER MEDIAMARKETING 26

26. EMPOWER MEDIAMARKETING 27

27. EMPOWER MEDIAMARKETING THANK YOU MICHELE TOLLER EMPOWER MEDIAMARKETING, VP