SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Search Case Studies with
Business Results
Brad Mattick, VP Marketing




                             @brightedge
About BrightEdge

                     400% growth in 2011

 The Global Leader   2,000 brands, 260+ customers

 in Enterprise SEO
                     50+ years SEO experience

                     Offices in CA, NYC, London




                                       @brightedge
These insights courtesy of our customers




                                           @brightedge
SEO is set to grow even more in 2012




                                       @brightedge
Companies invest in SEO because it has measurable ROI

Track the whole picture- with
external SEO metrics at scale


Link to your business- with
integration to site analytics


Measure true SEO ROI- by
tracking rankings to revenue




                                               @brightedge
And they can beat their competition

Track all of your competitors-
SEO X-Ray collects external SEO       Patented technology
metrics at scale


Analyze their tactics- check URL,
keyword and backlink tracking


Don’t forget social- analyze social
strategies and take action




                                                  @brightedge
SEO goes hand in hand with PPC




                                 @brightedge
Recent Case Study Example from Loews Hotels




                                              @brightedge
Search has gone social




                         @brightedge
Don’t forget social in your SEO strategy

Social for site rankings- boost your SEO
with likes, shares and tweets


SEO for social rankings- optimize your
social pages using proven SEO


Track competitors’ social efforts- so you
can beat them




                                            @brightedge
The modern SERP: organic, paid and social




                                            @brightedge
BrightEdge and Twitter Social SEO partnership




                                                @brightedge
Twitter drives SEO results for TinyPrints




                                    47% increase in organic
                                    search rankings


                                    3X increase in Twitter
                                    followers




                                                  @brightedge
Feeding America




                  2.5X increase in site traffic




                                  @brightedge
Questions?




See me afterwards for a copy of the studies




                                              @brightedge
Search Case Studies with
Business Results
Brad Mattick, VP Marketing




                             @brightedge

Contenu connexe

Tendances

Redd marketing - Integrating email and social
Redd marketing - Integrating email and socialRedd marketing - Integrating email and social
Redd marketing - Integrating email and socialRedd Marketing
 
B2B Benchmarking Series: Agency use of social media
B2B Benchmarking Series:  Agency use of social mediaB2B Benchmarking Series:  Agency use of social media
B2B Benchmarking Series: Agency use of social mediaAndrew Dalglish
 
Social Media for B2B - 2013 PRSA Digital Impact Conference
Social Media for B2B - 2013 PRSA Digital Impact ConferenceSocial Media for B2B - 2013 PRSA Digital Impact Conference
Social Media for B2B - 2013 PRSA Digital Impact ConferenceDavid Smith
 
Hanapin's Master List of 2017 PPC Updates
Hanapin's Master List of 2017 PPC UpdatesHanapin's Master List of 2017 PPC Updates
Hanapin's Master List of 2017 PPC UpdatesHanapin Marketing
 
The right blend of backlinks & and how to get them in 90 days
The right blend of backlinks & and how to get them in 90 daysThe right blend of backlinks & and how to get them in 90 days
The right blend of backlinks & and how to get them in 90 daysSEOReseller.com
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trendsLaTanya Williams
 
7 Badass Tactics for SlideShare Content Domination
7 Badass Tactics for SlideShare Content Domination7 Badass Tactics for SlideShare Content Domination
7 Badass Tactics for SlideShare Content DominationLinkedIn
 
Webinar: Using Social Amplification to Get Your Brand Heard
Webinar: Using Social Amplification to Get Your Brand HeardWebinar: Using Social Amplification to Get Your Brand Heard
Webinar: Using Social Amplification to Get Your Brand HeardgShift
 
What Will 2018 Hold for Social?
What Will 2018 Hold for Social?What Will 2018 Hold for Social?
What Will 2018 Hold for Social?Hanapin Marketing
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEOSearch Engine Journal
 
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
 
What is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need OneWhat is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need OneHall_
 
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
 
Increasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginesIncreasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginespauleycreative
 
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
 

Tendances (20)

Redd marketing - Integrating email and social
Redd marketing - Integrating email and socialRedd marketing - Integrating email and social
Redd marketing - Integrating email and social
 
B2B Benchmarking Series: Agency use of social media
B2B Benchmarking Series:  Agency use of social mediaB2B Benchmarking Series:  Agency use of social media
B2B Benchmarking Series: Agency use of social media
 
Social Media for B2B - 2013 PRSA Digital Impact Conference
Social Media for B2B - 2013 PRSA Digital Impact ConferenceSocial Media for B2B - 2013 PRSA Digital Impact Conference
Social Media for B2B - 2013 PRSA Digital Impact Conference
 
Hanapin's Master List of 2017 PPC Updates
Hanapin's Master List of 2017 PPC UpdatesHanapin's Master List of 2017 PPC Updates
Hanapin's Master List of 2017 PPC Updates
 
The right blend of backlinks & and how to get them in 90 days
The right blend of backlinks & and how to get them in 90 daysThe right blend of backlinks & and how to get them in 90 days
The right blend of backlinks & and how to get them in 90 days
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trends
 
7 Badass Tactics for SlideShare Content Domination
7 Badass Tactics for SlideShare Content Domination7 Badass Tactics for SlideShare Content Domination
7 Badass Tactics for SlideShare Content Domination
 
Webinar: Using Social Amplification to Get Your Brand Heard
Webinar: Using Social Amplification to Get Your Brand HeardWebinar: Using Social Amplification to Get Your Brand Heard
Webinar: Using Social Amplification to Get Your Brand Heard
 
What Will 2018 Hold for Social?
What Will 2018 Hold for Social?What Will 2018 Hold for Social?
What Will 2018 Hold for Social?
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
 
Seo Training Things
Seo Training ThingsSeo Training Things
Seo Training Things
 
ACCM Search Engine Reputation Management
ACCM Search Engine Reputation ManagementACCM Search Engine Reputation Management
ACCM Search Engine Reputation Management
 
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations
 
Measuring social-media-update
Measuring social-media-updateMeasuring social-media-update
Measuring social-media-update
 
What is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need OneWhat is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need One
 
LinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - AustinLinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - Austin
 
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Increasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginesIncreasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search engines
 
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...
 

Similaire à Sis mon 0815 sponsored breakfast bright edge

THE Marketing Group SEO Powerpoint
THE Marketing Group SEO PowerpointTHE Marketing Group SEO Powerpoint
THE Marketing Group SEO PowerpointFranco Anthony
 
Ga Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationGa Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationJasmine Sandler
 
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...BrightEdge Technologies
 
Gajanand bohra's seo ppt
Gajanand bohra's seo pptGajanand bohra's seo ppt
Gajanand bohra's seo pptGajanand Bohra
 
Integrating SEO, PPC, and SMM for B2B Companies
Integrating SEO, PPC, and SMM for B2B CompaniesIntegrating SEO, PPC, and SMM for B2B Companies
Integrating SEO, PPC, and SMM for B2B CompaniesDemandWave
 
Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace 451 Marketing
 
Integrating Social Media, SEO, and Web Analytics Webinar
Integrating Social Media, SEO, and Web Analytics   WebinarIntegrating Social Media, SEO, and Web Analytics   Webinar
Integrating Social Media, SEO, and Web Analytics WebinarWebsiteBiz
 
Top Four Mistakes Made with Search Marketing
Top Four Mistakes Made with Search MarketingTop Four Mistakes Made with Search Marketing
Top Four Mistakes Made with Search MarketingDemandWave
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
 
Advanced seo strategies - Integrating PR and Social with Your SEO Strategy
Advanced seo strategies - Integrating PR and Social with Your SEO StrategyAdvanced seo strategies - Integrating PR and Social with Your SEO Strategy
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
 
4 Reasons Your CEO Needs to Know About SEO in 2012
4 Reasons Your CEO Needs to Know About SEO in 20124 Reasons Your CEO Needs to Know About SEO in 2012
4 Reasons Your CEO Needs to Know About SEO in 2012DemandWave
 
Building Leads with SEO
Building Leads with SEOBuilding Leads with SEO
Building Leads with SEOKuno Creative
 
Winning SEO Tactics for Product Affiliates
Winning SEO Tactics for Product AffiliatesWinning SEO Tactics for Product Affiliates
Winning SEO Tactics for Product AffiliatesAffiliate Summit
 
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...BrightEdge Technologies
 
Social media audit (2)
Social media audit (2)Social media audit (2)
Social media audit (2)AdCMO
 

Similaire à Sis mon 0815 sponsored breakfast bright edge (20)

THE Marketing Group SEO Powerpoint
THE Marketing Group SEO PowerpointTHE Marketing Group SEO Powerpoint
THE Marketing Group SEO Powerpoint
 
Seo powerpoint-show
Seo powerpoint-showSeo powerpoint-show
Seo powerpoint-show
 
Ga Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationGa Jasmine Sandler Presentation
Ga Jasmine Sandler Presentation
 
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...
BrightEdge Share15 - CM204: Content & Competition: Creation & Curation - Brad...
 
Gajanand bohra's seo ppt
Gajanand bohra's seo pptGajanand bohra's seo ppt
Gajanand bohra's seo ppt
 
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
 
Seo is dead
Seo is dead Seo is dead
Seo is dead
 
Integrating SEO, PPC, and SMM for B2B Companies
Integrating SEO, PPC, and SMM for B2B CompaniesIntegrating SEO, PPC, and SMM for B2B Companies
Integrating SEO, PPC, and SMM for B2B Companies
 
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 -...
 
Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace
 
Digital marketing final
Digital marketing finalDigital marketing final
Digital marketing final
 
Integrating Social Media, SEO, and Web Analytics Webinar
Integrating Social Media, SEO, and Web Analytics   WebinarIntegrating Social Media, SEO, and Web Analytics   Webinar
Integrating Social Media, SEO, and Web Analytics Webinar
 
Top Four Mistakes Made with Search Marketing
Top Four Mistakes Made with Search MarketingTop Four Mistakes Made with Search Marketing
Top Four Mistakes Made with Search Marketing
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
 
Advanced seo strategies - Integrating PR and Social with Your SEO Strategy
Advanced seo strategies - Integrating PR and Social with Your SEO StrategyAdvanced seo strategies - Integrating PR and Social with Your SEO Strategy
Advanced seo strategies - Integrating PR and Social with Your SEO Strategy
 
4 Reasons Your CEO Needs to Know About SEO in 2012
4 Reasons Your CEO Needs to Know About SEO in 20124 Reasons Your CEO Needs to Know About SEO in 2012
4 Reasons Your CEO Needs to Know About SEO in 2012
 
Building Leads with SEO
Building Leads with SEOBuilding Leads with SEO
Building Leads with SEO
 
Winning SEO Tactics for Product Affiliates
Winning SEO Tactics for Product AffiliatesWinning SEO Tactics for Product Affiliates
Winning SEO Tactics for Product Affiliates
 
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - M...
 
Social media audit (2)
Social media audit (2)Social media audit (2)
Social media audit (2)
 

Plus de MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataMediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsMediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without CookiesMediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on AmazonMediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusMediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyMediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
 

Plus de MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Dernier

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Dernier (20)

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

Sis mon 0815 sponsored breakfast bright edge

  • 1. Search Case Studies with Business Results Brad Mattick, VP Marketing @brightedge
  • 2. About BrightEdge 400% growth in 2011 The Global Leader 2,000 brands, 260+ customers in Enterprise SEO 50+ years SEO experience Offices in CA, NYC, London @brightedge
  • 3. These insights courtesy of our customers @brightedge
  • 4. SEO is set to grow even more in 2012 @brightedge
  • 5. Companies invest in SEO because it has measurable ROI Track the whole picture- with external SEO metrics at scale Link to your business- with integration to site analytics Measure true SEO ROI- by tracking rankings to revenue @brightedge
  • 6. And they can beat their competition Track all of your competitors- SEO X-Ray collects external SEO Patented technology metrics at scale Analyze their tactics- check URL, keyword and backlink tracking Don’t forget social- analyze social strategies and take action @brightedge
  • 7. SEO goes hand in hand with PPC @brightedge
  • 8. Recent Case Study Example from Loews Hotels @brightedge
  • 9. Search has gone social @brightedge
  • 10. Don’t forget social in your SEO strategy Social for site rankings- boost your SEO with likes, shares and tweets SEO for social rankings- optimize your social pages using proven SEO Track competitors’ social efforts- so you can beat them @brightedge
  • 11. The modern SERP: organic, paid and social @brightedge
  • 12. BrightEdge and Twitter Social SEO partnership @brightedge
  • 13. Twitter drives SEO results for TinyPrints 47% increase in organic search rankings 3X increase in Twitter followers @brightedge
  • 14. Feeding America 2.5X increase in site traffic @brightedge
  • 15. Questions? See me afterwards for a copy of the studies @brightedge
  • 16. Search Case Studies with Business Results Brad Mattick, VP Marketing @brightedge

Notes de l'éditeur

  1. 98%
  2. Oneserp
  3. 84%