1. John Kelly
Vice President, Retail
j.kelly@criteo.com

2. Agenda
• Introduction to Criteo
• Challenges for Search Marketers
• Performance Display Advertising
• Destroying the Myth: Clickers are Buyers
• Criteo Success Story: Overstock

3. Globally, By the Numbers
550
EMPLOYEES
200
$MILLION
2011 REVENUE
4
CONTINENTS
2,000
CLIENTS 3
COUNTRIES
3

4. Get Started
We make display advertising
perform better than search.
And we believe in the click.

5. Challenges for Search Marketers
Search is becoming more expensive.
Search spend is rising faster than query volume.
CPC
SEARCH SPEND
Average cost-per-click on Google increased about 5% in Q3 2011 over Q3 2010
(Source: Google Q3 3011 Earnings Report). 5

6. Challenges for Search Marketers
Users need to search.
Only a fraction of internet time is
spent on Search.
5% Time Spent
Search
95% Other

7. Challenges for Search Marketers
Users typically shop before buying.
65% purchases NOT last products viewed
7

8. Criteo’s Unique Value
Performance Display Advertising
92% Reach!
UNMATCHED PURE
SCALABILITY CPC
BID
PERSONALIZED OPTIMIZATION
ADVERTISING & CONTROL
8

9. CPC Bid Optimization
Enhance CPC bids by product category and by user intent
segment. Leverage your valuable and third party data.
PRODUCT CATEGORY
OPTIMIZATION
USER INTENT SEGMENT
OPTIMIZATION
Optimize your Criteo campaigns with:
EXTRA INTENT DATA
OPTIMIZATION
CRITEO PERFORMANCE OPTIMIZATION PLATFORM
9

10. Criteo’s Benchmarks Vs. Search
ROI
2x
CRITEO1
SEARCH2
$5.22 $10.24
ROAS
Conversion Rate
CRITEO1
SEARCH2 +45%
< 2% 2.73%
CONVERSION RATE
1: Aggregation of Criteo statistics, retail US only - Deduplication average of 50% I Criteo 2011
2: Aggregation of search statistics (Google, Yahoo, Bing), retail US only – Kenshoo 2011 Online Retail Holiday Shopping Report I Kenshoo, Inc.
10

11. Myth of Clickers
“Half of All Display Ad Clicks are Worthless”
-Seeking Alpha, 2009
“50% Drop in Number of US Internet Users Who
Click on Display Ads”
-ComScore 2011
“Conversions, Not Clicks, Key To Display Ads”
-MediaPost, 2012

12. Myth #1: “Clickers Don’t Buy!”
Number of Sales Per 100 Users
Reality: Clickers are twice as likely as viewers to buy
something
12

13. Myth #2: “There Aren’t That Many Clickers!”
47% of Very Active Buyers are Clickers
Reality - Almost 50% of our clients' most engaged
buyers have clicked on a Criteo Ad
13

14. Overstock Values the Click
Clickers 75% More Likely to Buy
8
Nb Of Sales per 100 users 7
7
6
5
4 4
3
2
1
-
42% of very active buyers are clickers viewer clicker
45% 42%
40%
40% %of clickers
34%
35%
30% 26%
25%
20% 17%
15%
10%
5%
0%
14
0 1 2 3 4+

15. Overstock Success Story
Early 2011
• Started working with Criteo in Jan 2011
• Launched basic remarketing campaign
• First dissected their catalog by
category, segmented price browsers, shoppers
and buyers based on category “Overstock has been impressed
with Criteo’s search-like
Mid 2011 performance. We are currently
• We took user segments for each category and expanding our relationship with
priced more granularly. them and view Criteo as an
• Created segment of recently abandoned carts important strategic partner.”
• Improved cost of sale and program efficiency
-- Sam Peterson, SVP of
Today Technology, Website and
• Account has grown in high triple digits, has Merchandising for
outpaced traffic to Overstock. Overstock.com
• Focused on an optimization plan to provide for
maximum efficiency and elevated spend.
15

16. John Kelly
Vice President
411 High Street j.kelly@criteo.com
Palo Alto, CA 94303 Desk: (650) 322.6260 x406